Social networks have become very firmly rooted in the life of a modern user. Today, there is an abundance of Internet applications that make us spend more time in them. It seems that 24 hours in a day are not enough. If ordinary users do not have enough time, what should companies do? In this article, we will consider the main trends in promotion in social networks, including for organizations.
Не каждый бизнес успешно продвигается в социальных сетях. Зависит это от достаточного количества факторов: некоторые тематики не подходят для продвижения ввиду возраста аудитории. Например, в Фэйсбук сидит аудитория 35+, в Инстаграм более молодая. Конечно, успех зависит как от предлагаемых товаров, услуг, но также от страны, в которой происходит продвижение. Важно понимать, что для каждой социальный сети нужен индивидуальный подход, стратегия, выделенный бюджет на рекламу, команда специалистов. Далеко не все факторы перечислены. Однако, без указания сети на своем сайте тоже сложно. Многим удобно общаться с поставщиком услуг именно «где-то» там, а не через сайт. Поэтому вести «социалки» либо видеохостинги стоит. Главное, выбрать площадку и собрать команду.
How Should a Business Choose Social Media in 2023?
What is SMM has long been known to everyone. Social Media Marketing in the global sense is growing every year. Expansion leads to updating applications, improving algorithms, offering various content not even to subscribers, but to random users of the page. Partly, you can rejoice, because in this way you can expand the audience, get a client from outside, a new subscriber.
SMM Trends 2023
Every year, forecasts are made about promotion in social media. For the most part, the forecasts are identical. What is there now is carried over to the next year. The difference is that they review general new directions that will not suit every business. Some are recommended to take a course on reels, others on stories. Together, the efforts thrown into the development of reels or stories bring different success. So what will be popular next year and what should we prepare for?
Short videos
Popular short videos of 15 seconds and longer came from TikTok. TikTok is now more popular than Instagram. This rivalry led to the creation of Reels on Instagram and Shorts on YouTube.
Порой кажется, что такие короткие ролики, своего рода, челлендж «Успей рассказать за 15 секунд». Они привлекают внимание не только временем, но и насколько емко подана информация.
На самом деле, создание подобных видео — колоссальный труд. Зато какой эффект приносит!
Short videos on Instagram and YouTube attract different audiences and are seen by different people. It is noteworthy that in Instagram, the algorithm itself selects the video and shows it to the audience. The principle of operation is similar to TikTok: if you want to get into the Top selections, choose popular melodies, sounds, song excerpts. But this is not the only thing that matters. The plot of the video is also important. So, many people like to watch life hacks, short unknown facts. With this format, you can tell about yourself, broadcast user experience, share recommendations for using the product, talk about its benefits. This is a great opportunity to get free organic traffic and potential customers without any investment.y.
Target
Nowhere without paid advertising in social media. Despite everything, the growth of campaigns continues. They say that the price per click has become cheaper, but this is more myth than truth. Everything depends on the region of promotion, proper settings, content. In any case, targeted advertising of social networks has been ruling the roost for several years now.
Game mechanics
Interactive stories and pictures are attracting more and more attention. This approach can be especially noticed in the fashion industry. For example, stories ask to find 10 differences or choose an outfit for a character/model. This creative approach does not go unnoticed and increases reach.
Augmented and virtual reality
AR and VR can be singled out separately. Virtual reality is rapidly bursting into the lives of each of us. The creators of social media took advantage of the growing interest of users and began to implement AR (augmented reality). For example, during the time of covid restrictions, many online stores added augmented reality to their pages in social networks, thereby allowing you to try on things without leaving home, and, for example, it became possible to measure your foot and accurately determine the size of your foot.
Виртуальная реальность — отличное дополнение для продвижения бизнеса. Из минусов — цена реализации. Проще придумать интерактивную игру для начала.
Live videos
Пользователям нравится созерцать здесь и сейчас. Онлайн — отличный повод показать имеющееся немедленно. Порой не хватает там жизни, живых людей. И формат live-видео идеально подходит для очеловечивания аккаунта. Такой подход приемлем многим бизнес-направлениям. Больше подходит формат для магазинов оффлайн. Туда можно прийти, снять прямой эфир, пообщаться с сотрудниками, посетителями, дать советы, рассказать о товаре, услуге. Впрочем, такой механизм можно применить ко всем сферам. В качестве примера рассмотрим завод по сборке автомобилей. На заводе любопытно посмотреть, как устроена работа изнутри, как собираются машины, идет подготовка сырья и прочее. Закулисье привлекательно. Этим стоит делиться. Живые видео позволяют увеличить доверие потребителей.
Visual design
1. Glass textures are translucent. They are gaining popularity with 3D effect;
2. 3D-модели. Вслед за стеклом — 3D-модели, который давно заняли прочные позиции в сочетании с 2D-элементами. Сочетание создает ощущение реальности, словно товар можно потрогать сквозь картинку. Такое оформление вызывает доверие среди пользователей;
3. Art Deco elements. Here the emphasis is on geometry and symmetry. The style will fit wonderfully into beauty spheres, for interior items due to the combination of ornaments, straight lines, various patterns;
4. Образы из 90-х и 00-х. Как говорится, мода циклична. Снова в ленты врываются стиль из 90-00-х. Для одних — ностальгия, для других — рывок в оформлении. В таком стиле преобладают зернистость, яркость, в том числе неоновые цвета.
The visual component should catch the viewer. In the conditions of tough content consumption, competition for attention only intensifies. It is important to understand that you can combine design styles, periodically changing them, and after some time create something new that was not there before.
Is it worth hiring an SMM specialist in 2023?
Definitely worth it! An SMM specialist is the very guide to the world of content for the consumer of "social networks". He is constantly in trend, monitors fashion trends, comes up with various visual styles, components, entertaining texts, interactivity.
It is better to trust the promotion of an account to a proven specialist with an excellent sense of beauty. To do this, you need to first look at the portfolio of previous works of your future colleague. It will show how well the SMM specialist suits your business.
Today, there are a lot of SMM specialists who have completed courses, but have little experience or do not have time to follow all the trends. A future customer may notice a manifestation of uncertainty, which will lead to mistrust of the project management, quality of work. To avoid awkward situations and not waste money, contact professionals with sparkling eyes, creativity, a beautiful portfolio and successful promotion cases.
Conclusion
Social networks and messengers are growing every year. If something breaks somewhere, the audience immediately moves to another channel. And this means that you will have to monitor the migration of the audience one way or another using different methods. Of course, you will need to adapt to the audience, offer something new, invite them to your page and encourage them to buy. It is not always difficult for a business to advance in social media if you have a competent specialist
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