Получить моментальное отличие в море Instagram — желание многих. Это можно сделать одновременно просто и сложно, но ни в коем случае нельзя упустить такую возможность! В данном материале мы поделимся с вами информацией о сути процесса верификации в Instagram. Вы узнаете, кто имеет право на эту желанную галочку, как подать заявку на верификацию и как увеличить свои шансы на ее успешное утверждение.
The essence of verification on Instagram
In general, verification means checking the authenticity, accuracy, and correctness of information. In the context of Instagram, verification confirms the legitimacy of accounts of famous people, stars, and brands. The verification icon next to the account name appears in search results and on the profile.
Можно предположить, что символ галочки в Instagram предоставляется только тем аккаунтам, которые имеют огромную аудиторию из тысяч и миллионов пользователей. В официальных инструкциях нет указаний на конкретное количество подписчиков, но важность «широкой известности» подчеркивается. Хотя технически любой пользователь может отправить заявку на получение галочки в Instagram, далеко не каждому удается добиться подтверждения.
Можно предположить, что символ галочки в Instagram предоставляется только тем аккаунтам, которые имеют огромную аудиторию из тысяч и миллионов пользователей. В официальных инструкциях нет указаний на конкретное количество подписчиков, но важность «широкой известности» подчеркивается. Хотя технически любой пользователь может отправить заявку на получение галочки в Instagram, далеко не каждому удается добиться подтверждения.
What are the perks that come with the Instagram checkmark?
The Instagram check mark symbol indicates the authenticity of the account and the popularity of the person or brand. It helps to make the account official, distinguishing it from fake and fan pages. It becomes easier for users to find the real profile of a celebrity or company when this unique icon is visible next to their nickname.
Let's take a simple example: finding Lady Gaga's Instagram account and being sure of its authenticity is a matter of seconds, while for Adam Driver's account such confidence is not always guaranteed.
The Instagram check mark symbol indicates the authenticity of the account and the popularity of the person or brand. It helps to make the account official, distinguishing it from fake and fan pages. It becomes easier for users to find the real profile of a celebrity or company when this unique icon is visible next to their nickname.
Let's take a simple example: finding Lady Gaga's Instagram account and being sure of its authenticity is a matter of seconds, while for Adam Driver's account such confidence is not always guaranteed.
Thus, verification on Instagram gives public figures additional protection of their name and increases the level of trust, and for users it provides convenience in search. For influencers, whose main income depends on the platform, the verification icon becomes a coveted status symbol. The distinctive appeal of this checkmark gives the blog not only imaginary prestige, but also contributes to the possibility of increasing rates for advertising.
However, despite the importance of verification, it is important to understand that the presence of a check mark does not indicate support from the community. The platform does not prioritize verified accounts in content distribution algorithms. Moreover, verification does not confirm authority, knowledge, or competence in a particular field.
Account requirements
To get verified on Instagram, there are a few criteria that need to be met. First, the account must be authentic, representing a real person, registered business, or organization. It is also important that the account is unique and the page contains complete information, including a biography, avatar, and at least one post. In addition, the account must represent a well-known person, brand, or organization whose name or title is actively searched for by other users.
However, even meeting all the criteria does not guarantee successful verification. The verification process is at the discretion of the platform administration, and there may be cases of refusal even if all requirements are met.
Update of rules
Instagram's verification process has evolved over the years. In 2018, it involved just one step, requiring you to confirm your account's authenticity by providing your name and a photo of your ID. In 2021, the process became more detailed, allowing you to specify your industry, add nicknames, describe your audience, and provide external links to prove your account's visibility.
How to Request Account Verification on Instagram
Для начала, перейдите в свой личный профиль и нажмите на значок меню, который изображен тремя горизонтальными полосками в правом верхнем углу экрана. После этого выберите «Настройки», затем перейдите в раздел «Аккаунт» и найдите опцию «Запросить подтверждение». Переходя по этим шагам, вы перейдете к форме, которую следует заполнить.
В поле «Имя пользователя» будет указан ваш никнейм. Важно помнить, что если ваш запрос на подтверждение будет удовлетворен, вы больше не сможете изменить свой никнейм. Затем вам потребуется ввести свое настоящее имя и фамилию. Далее, выберите тип документа и загрузите фотографию этого документа.
Next, you must confirm that your account has public interest by selecting the category that best describes your activity:
- news / media;
- sport;
- government and politics;
- music;
- fashion;
- entertainment;
- digital content creator / blogger / opinion leader;
- gamer;
- international company / brand / organization.
Несмотря на то, что некоторые поля не являются обязательными, рекомендуется заполнить их также. Опишите аудиторию, интересующуюся вашим аккаунтом. Включите все псевдонимы и названия, под которыми вас знают, даже на других языках. Также добавьте ссылки на ваши социальные сети и упоминания в СМИ. По завершении нажмите кнопку «Отправить».
Таким образом, вы завершили процесс запроса подтверждения аккаунта в Instagram. Теперь остается только ожидать уведомления о решении. Обратите внимание, что ответ на ваш запрос должен поступить в течение 30 дней. Вы сможете увидеть его в разделе «Действия», где обычно отображаются уведомления о лайках, комментариях и подписках.
Если ваш предыдущий запрос был отклонен, вы сможете подать следующую заявку через 30 дней. Для тех, кто жаждет получить проверенную галочку, это время может показаться долгим испытанием. Пример этого можно увидеть в творчестве уличного художника из Ванкувера, известного под псевдонимом iHeart. В его Instagram-блоге он иронично изобразил этот срок ожидания в работе, которую назвал «30 дней скорби».
What will help you get a tick
Re-applying for a verified Instagram badge does not in itself increase the likelihood of a positive decision. This approach only makes sense if the user has become more famous and popular during the waiting period.
Secrets to Successfully Getting a Verified Checkmark on Instagram The tips in this section, although not direct instructions from the platform for the verification process, can still be very useful. Here are aspects that have a direct impact on the development of your brand on the social network, and indirectly contribute to increasing the chances of getting a verified checkmark on Instagram.
Profile design and quality content
Instagram sets a fairly low entry barrier for those wishing to get verified: a profile with an avatar, a completed header, and one published post. However, it is clear that this is far from enough for successful promotion on the network. Attractive and meaningful content will not only attract the attention of the Instagram team during verification, but will also help attract new subscribers and increase conversion.
Привлечение «живых» подписчиков
Instagram verification guidelines do not explicitly mention the number of followers. However, given that the checkmark is given to public figures and popular brands, it is assumed that it has some significance.
Однако стоит подчеркнуть, что не следует пытаться привлечь больше подписчиков через устаревшие «серые схемы», такие как массовая подписка, лайкинг и использование сторонних сервисов для накрутки. Instagram обнаруживает такую активность как подозрительную и это может привести к временной блокировке или удалению аккаунта.
Для стимулирования роста аудитории безопасными методами, вы можете воспользоваться рекомендациями, представленными в статье «9 оригинальных способов привлечь подписчиков в Instagram».
Search query frequency
Пользователи могут находить ваш аккаунт через поиск в разделе «Исследовать». Instagram отслеживает и учитывает количество запросов по вашему имени или нику. Если люди активно ищут ваш профиль, это считается естественным интересом. Хотя аналитику по этим данным вы не сможете увидеть, вы можете влиять на увеличение интереса к вашему личному бренду или компании.
Reports of impostors
A well-known image or successful brand will sooner or later attract scammers who may copy your content or impersonate you. Your job is to track down these fake accounts and report them. This way, you will be more likely to attract the attention of the administration and become a more likely candidate for verification on Instagram. Ultimately, the purpose of verification is to distinguish real accounts from fake ones.
The right moment
Your visibility outside of Instagram is important for account verification. Achievements confirmed by independent media, news portals or professional communities can play a significant role. It is worth applying for verification when your brand or personality is widely known. It is important to keep in mind that Instagram does not consider paid or advertising content as news sources.
What to Avoid to Get a Checkmark on Instagram
Shady promotion experts may sometimes suggest different ways to circumvent the rules to get a tick on Instagram. But we want to warn you about such practices and explain why you should avoid shortcuts.
Buying a tick on Instagram
Вы уже знаете, что верификация в Instagram не требует экстраусилий. Не ведитесь на предложения о покупке значка – галочку в Instagram нельзя купить или передать от одного аккаунта другому. Подозрительные мошенники могут рассказывать истории о друзьях, которые имеют «связи в Instagram и могут помочь». Или предлагать передать вам свою галочку, которая им «уже не нужна». Или даже создавать сторонние приложения и обещать «полный возврат средств».
Instagram conducts regular audits both on and off its platform to identify and remove violators. They don't stand still when it comes to removing accounts when they find that the verification checkmark was fraudulently obtained or someone is trading verified accounts.
Redirect subscribers to other social networks
In the context of official verification, Instagram does not welcome accounts created primarily to attract attention to profiles on other social networks. If you are active on YouTube, Telegram, TikTok or Twitter, you should be careful not to include too obvious links in your profile description or stories. It is better to leave a link to your website, landing pages or other online resources in the profile header, but not to other social networks.
The exception is a friendly connection with Facebook. If you already have a blue checkmark on Facebook and you don’t have one on Instagram, it’s a good idea to link your accounts and add links to them in your profile descriptions. This helps to confirm your authenticity.
Providing false information
Trying to deceive Instagram administrators when filling out the application will likely lead to negative results. Even if you manage to get a tick, providing false or misleading information will eventually result in Instagram permanently deleting both the badge and your profile.
Submitting multiple applications
If you submit multiple applications before the first one is reviewed, all of them will be rejected.
What to Avoid to Get a Checkmark on Instagram
Shady promotion experts may sometimes suggest different ways to circumvent the rules to get a tick on Instagram. But we want to warn you about such practices and explain why you should avoid shortcuts.
Buying a tick on Instagram
Вы уже знаете, что верификация в Instagram не требует экстраусилий. Не ведитесь на предложения о покупке значка – галочку в Instagram нельзя купить или передать от одного аккаунта другому. Подозрительные мошенники могут рассказывать истории о друзьях, которые имеют «связи в Instagram и могут помочь». Или предлагать передать вам свою галочку, которая им «уже не нужна». Или даже создавать сторонние приложения и обещать «полный возврат средств».
Instagram conducts regular audits both on and off its platform to identify and remove violators. They don't stand still when it comes to removing accounts when they find that the verification checkmark was fraudulently obtained or someone is trading verified accounts.
Redirect subscribers to other social networks
In the context of official verification, Instagram does not welcome accounts created primarily to attract attention to profiles on other social networks. If you are active on YouTube, Telegram, TikTok or Twitter, you should be careful not to include too obvious links in your profile description or stories. It is better to leave a link to your website, landing pages or other online resources in the profile header, but not to other social networks.
The exception is a friendly connection with Facebook. If you already have a blue checkmark on Facebook and you don’t have one on Instagram, it’s a good idea to link your accounts and add links to them in your profile descriptions. This helps to confirm your authenticity.
Providing false information
Trying to deceive Instagram administrators when filling out the application will likely lead to negative results. Even if you manage to get a tick, providing false or misleading information will eventually result in Instagram permanently deleting both the badge and your profile.
Submitting multiple applications
If you submit multiple applications before the first one is reviewed, all of them will be rejected.
Maintaining Your Instagram Verification Status: Tips
Getting a blue checkmark from Instagram is a big deal, but it’s important to know how to maintain your status as a verified and authentic account. The following tips will help you maintain that status:
- Keep your account public As mentioned, it is important to have your account public when you apply and while you are waiting for verification. Once you have received the checkmark, it is also recommended that you do not make your profile private.
- Follow the rules Regardless of whether you have a check mark, following Instagram's rules and guidelines is mandatory. Violating the terms of use may result in your account being blocked or deleted. Remember that being verified does not absolve you of the responsibility for ethical and honest behavior in the community. Restoring a verified account after violating the rules will be a complex process.
- Ensure account security Verified accounts attract the attention of attackers who may try to access your account. To minimize risks, enable two-factor authentication. This will add an additional layer of protection and ensure the safety of your profile.
It is important to understand that the Instagram check mark is not only an honorable distinction, but also an obligation to maintain high standards and security of your account. Following these tips will help you maintain your status as a verified and trusted user of the platform.
Conclusion
Getting verified on Instagram is not only a prestigious distinction, but also a responsibility to the community and the platform. Receiving the blue checkmark gives you the opportunity to prove your authenticity and credibility, but also comes with a responsibility to maintain high standards of behavior and safety.
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