Automotive lawyers in case of accidents
Service: legal assistance in case of road accidents
Promotion format: contextual advertising + web analytics
Point A - Initial situation
- The client came to us with the task of stabilizing the flow of requests. The main challenges at the start were:
- highly competitive niche, which increased the cost per click;
- the advertising account was overloaded with ineffective campaigns;
- there was no correct analytics on application sources;
- The cost per lead gradually increased, decreasing the profitability of customer acquisition.
Point B - Work completed
- We've built a fully managed lead generation system:
- restructured Google Ads to address key legal road accident scenarios;
- We collected a relevant semantic core and filtered out expensive, irrelevant queries;
- implemented events in analytics (calls, forms, WhatsApp);
- enabled optimization for real conversions;
- tested various creatives, extensions and landing pages;
- We regularly optimized bids and disabled unprofitable search links..
- This allowed us to reduce the cost per application and maintain stable lead generation for several years.
Working period
2.5 years
Advertising budget
- Total budget: 10,200 $
- Actual expenses in the office: 9.63 thousand $
- Average monthly budget: ≈ 340 $/month
Results
- Cost per lead: 3.2 $
- Clicks: 18.1 thousand.
- Views: 150 thousand.
- Average cost per click: 0.53 $
- Taking into account the CPL ≈ 3.2 $, the client received approximately 3,000+ leads during the entire period of cooperation.
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Kelyan Media – a team of professionals who have been creating and developing custom websites for over 5 years. We believe that a website is a key tool for any business, so our goal is to help our clients achieve a high-quality and effective turnkey website.
Kelyan Media – a team of professionals who have been creating and developing custom websites for over 5 years. We believe that a website is a key tool for any business, so our goal is to help our clients achieve a high-quality and effective turnkey website.
