Alcohol Beverage Store
BrooklynDrinks.uz is an online alcohol store with dozens of brands and categories, operating under strict restrictions:
— 18+ topic,
— unstable indexing in Uzbekistan,
— restrictions on advertising and content,
— strict requirements for page design and content presentation.
This makes SEO in this niche one of the most challenging and risky. Nevertheless, within six months, we managed to bring the site into organic search from zero and achieve rapid visibility growth.
What we did
— Full optimization of the catalog and product pages.
— Promotion by categories and brands separately.
— Publishing articles allowed by law (without violating 18+ restrictions).
— Technical optimization for a complex niche (considering Google restrictions).
— Addressing indexing issues in Uzbekistan: speeding up indexing and improving site structure.
— Increasing backlink profile through local platforms.
Results
Traffic
— starting point: 0 organic visits
— result: 1,190–1,220 visits per week
— growth: +1,200% and above
— sharp spike: in the 5th–6th month, following increased visibility and keywords reaching the TOP positions.
Positions
— The number of queries in the TOP-3 increased from 0% → ~12–15%
— The number of queries in the TOP-10 increased from 0% → ~30–35%
— The number of queries in the TOP-30 increased from 3–5% → ~45–50%
— Most keywords that were in the TOP-100 or absent moved up to the TOP-30 → TOP-3 range
This indicates that the site completed the full cycle of visibility growth: first it got indexed, then entered the TOP-50, and finally surged into the TOP-10 and TOP-3.
In 6 months BrooklynDrinks.uz the website moved beyond zero indexation, gained 1,200+ organic visits per week, strengthened its positions across dozens of brands and categories, increased the share of TOP-3 and TOP-10 queries by more than 8–10 times, and became one of the fastest-growing alcohol stores in Uzbekistan in organic search.
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Kelyan Media – a team of professionals who have been creating and developing custom websites for over 5 years. We believe that a website is a key tool for any business, so our goal is to help our clients achieve a high-quality and effective turnkey website.
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