GLO tobacco heating system
A large international company, glo, represented by branches in different countries, contacted us. the main task was to strengthen the presence in uzbekistan search for highly competitive commercial queries, including the extremely difficult query "electronic cigarettes," and to increase organic traffic on the glo.uz website.
At the same time, the client could not use a blog or regularly publish articles — due to strict regulations and lengthy approval processes. this complicated the promotion, as most competitors actively develop content marketing.
Despite these limitations, we ensured steady growth over the year and brought the key queries into the top.
What we did
— conducted a technical audit and fixed indexation issues;
— strengthened commercial pages (meta tags, texts, structure, microdata);
— expanded the semantics for high-frequency groups: "electronic cigarettes," "buy glo," "glo sticks";
— built a safe link profile through local uzbek platforms, reviews and catalogs, and thematic resources.
Results
Traffic
— growth from 150 to 310 visits per week
— +106% growth over 1 year.
Position Dynamics
During the promotion period, a stable growth is observed across all key commercial queries:
— the query "electronic cigarettes" moved up from distant search results pages to the upper positions of the top;
— for brand and product queries ("buy glo," "glo uzbekistan," "glo tobacco heating system") — a rise of 15–40 positions;
— the total number of keywords with noticeable traffic significantly increased, and the position structure shifted in favor of top-5 and top-10.
According to web analytics data:
— the number of clicks increased;
— the time on site improved;
— the majority of users are the target audience from uzbekistan;
— traffic became more conversion-oriented and stable.
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Kelyan Media – a team of professionals who have been creating and developing custom websites for over 5 years. We believe that a website is a key tool for any business, so our goal is to help our clients achieve a high-quality and effective turnkey website.
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