{"id":12998,"date":"2023-07-24T17:58:55","date_gmt":"2023-07-24T14:58:55","guid":{"rendered":"https:\/\/kelyanmedia.com\/?p=12998"},"modified":"2024-02-19T21:18:53","modified_gmt":"2024-02-19T18:18:53","slug":"seo-or-contextual-advertising-which-one-should-i-choose","status":"publish","type":"post","link":"https:\/\/kelyanmedia.uz\/en\/seo-or-contextual-advertising-which-one-should-i-choose\/","title":{"rendered":"SEO or contextual advertising \u2013 which to choose?"},"content":{"rendered":"
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Of all the available options for online business promotion in Tashkent, SEO and contextual advertising are the most common. However, clients often fail to see the difference between them because the result appears identical to them: a link to their website appears in Google or Yandex search results. However, these two promotion methods have their own differences, which influence the choice of the most suitable option for business promotion in Tashkent, the capital of Uzbekistan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Key Features of SEO and Contextual Advertising\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Search results include paid ads from advertisers (commercial block) and organic results (organic block).<\/span><\/p>

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The commercial block consists of paid advertisements that are marked as "Advertisement".<\/span><\/p>

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The organic block consists of websites that the search engine considers most relevant to the user's query.<\/span><\/p>

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Contextual advertising and SEO ensure placement in both blocks. Let's take a closer look.<\/span><\/p>

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Contextual advertising (context)<\/b><\/p>

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Contextual advertising is ads that users see in search results or on partner websites when entering a search query. The goal of contextual advertising is to attract visitors to the site and encourage them to make a purchase.<\/span><\/p>

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PS: Contextual advertising works well for quick sales. It's ideal for testing hypotheses and selling seasonal products. This is the main advantage of this tool.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Setting up an advertising campaign involves selecting keywords and creating ads. When a user enters one of the selected queries, an ad is displayed. Depending on the campaign settings, ads can appear in search results (contextual advertising) or on partner sites (YAN). The user's search history is taken into account when displaying ads on partner sites.<\/span><\/p>

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Payment for contextual advertising can be made per click, per 1000 impressions, or per conversion, depending on the chosen strategy.<\/span><\/p>

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Advertising campaigns can be paused, adjusted, or relaunched; underperforming ads can be removed and new ones added. Optimization helps reduce unnecessary spending.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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SEO website optimization<\/b><\/p>

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SEO (Search Engine Optimization) is a set of measures aimed at optimizing a website to meet search engine requirements. It includes work on external and internal ranking factors (organization) of websites in search results.<\/span><\/p>

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Off-page optimization involves placing links on a website. Links from authoritative sites are a sign of trust for search engines. On-page optimization involves working directly on the website itself: design, loading speed, interface, usability, content (text), and creating the necessary pages for promotion, etc.<\/span><\/p>

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PS: Getting a website to the top of search results takes time, so SEO isn't a quick sales tool. However, it allows you to target cold traffic, sell products with long decision-making cycles, and significantly reduce your contextual advertising costs in the future.<\/span><\/p>

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For example, someone searches for "buy a Mavic 3 quadcopter." They already know exactly what they want. In the search results, they see an ad block, and below that, organic results.<\/span><\/p>

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After reviewing the site descriptions in the search results, he goes to one of them and, if he likes the offer, he places an order.<\/span><\/p>

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Users generally don't care whether they click on an advertising or organic link to a seller's website; the link's position in search results and, possibly, the product price often play a decisive role. Therefore, contextual advertising, although expensive, shows good results when targeting high demand.<\/span><\/p>

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Another situation is when someone wants to buy a drone as a gift for a child but doesn't know which model to choose. In this case, they ask a different question: "Which quadcopter should I buy for a teenager?"<\/span><\/p>

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They also see search results with sites offering answers to their question. These will most likely be blog posts from online stores offering their products. The user clicks the link, reads one or more articles, and searches for answers. If they find useful information, they proceed to the online store's catalog, browse the products, and place an order if they find what they were looking for.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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There are differences between SEO and contextual advertising in Tashkent.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The task of SEO promotion and contextual advertising in Tashkent<\/a><\/span>\u00a0 The goal of this approach is to attract new customers to the website and convert them into targeted actions, such as submitting a request, ordering a service, or making a purchase. However, the methodology behind these two approaches differs.<\/span><\/p>

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Contextual advertising in Tashkent aims to attract users' attention through advertising and encourage them to visit the advertiser's website. Therefore, specialists work with campaign settings and ads, but do not modify the landing page.<\/span><\/p>

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SEO is aimed at changing and improving a website's ranking in Yandex and Google search results. It includes working on the website itself, improving conversion, and, to some extent, addressing off-site factors.<\/span><\/p>

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Here are some examples of the differences between SEO and contextual advertising specific to Tashkent:<\/p>

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  1. Local keywords<\/strong>:<\/p>