{"id":13156,"date":"2023-08-14T14:37:42","date_gmt":"2023-08-14T11:37:42","guid":{"rendered":"https:\/\/kelyanmedia.com\/?p=13156"},"modified":"2024-02-23T19:54:22","modified_gmt":"2024-02-23T16:54:22","slug":"how-to-increase-your-businesss-application-volume-with-instagram-and-facebook-advertising","status":"publish","type":"post","link":"https:\/\/kelyanmedia.uz\/en\/how-to-increase-your-businesss-application-volume-with-instagram-and-facebook-advertising\/","title":{"rendered":"Instagram and Facebook Advertising: How to Increase Lead Volume for Your Business"},"content":{"rendered":"
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Social media has become an integral part of a successful advertising strategy these days. Instagram and Facebook, in particular, offer tremendous opportunities for engaging customers and increasing lead volume. However, to succeed, it's important not only to use these platforms but also to do so in a unique way to stand out from the crowd. In this article, we'll explain how to increase lead volume for your business using Instagram and Facebook advertising, making your approach completely unique.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Target audience is the key to success\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The key to a successful advertising campaign on Instagram and Facebook is a well-defined and clearly defined target audience. There's no point in wasting resources on those who aren't interested in your product or service. Here are a few detailed steps on how to properly define and leverage your target audience:<\/span><\/p>

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Marketing research<\/b><\/p>

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Before you start creating an advertising campaign, conduct marketing research. Study the market, your competitors, and their audiences. This will help you understand who is already interested in your niche and what characteristics characterize this audience.<\/span><\/p>

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Demographic data<\/b><\/p>

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Determine your target audience's demographics: age, gender, location, education, income, and other characteristics. This data will help you create a more accurate and relevant ad.<\/span><\/p>

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Psychographic characteristics<\/b><\/p>

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Don't limit yourself to demographics alone. Research your audience's interests, values, lifestyle, and behavior. This will help you better understand what content and approach will be most appealing to your target group.<\/span><\/p>

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Past experience and data<\/b><\/p>

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If you already have a specific audience, analyze data on which posts or products generated the most interest. This can help you determine which features and topics to focus on in your advertising.<\/span><\/p>

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Testing and optimization<\/b><\/p>

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Don't be afraid to test different target audiences. Test your ads on different audience segments and analyze the results. This will help you better understand which groups respond most to your content.<\/span><\/p>

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Constantly updated<\/b><\/p>

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Remember that your target audience can change over time. New trends and shifts in consumer behavior can all impact your audience. Constantly monitor these changes and update your strategy.<\/span><\/p>

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Ultimately, a target audience isn't just a static list of characteristics, but a living and evolving segment of people. Your task is to find effective ways to connect with them, understand their needs and expectations, and create advertising campaigns that will be truly interesting and useful to them.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Content Strategy \u2013 Make It Unique\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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To stand out from the overwhelming flow of social media content, you need to develop a unique content strategy. Your goal is to create content that is not only interesting and useful to your audience but also memorable, helping to maintain and strengthen your brand recognition.<\/span><\/p>

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Thematic diversity<\/b><\/p>

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Vary your content topics and formats. Offer a variety of publication types: educational posts, inspirational quotes, interesting facts, behind-the-scenes footage, and more. This will keep your audience engaged and create a deeper connection.<\/span><\/p>

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Original ideas<\/b><\/p>

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Don't be afraid to experiment with unconventional ideas. Your content can include not only products or services, but also customer stories, interesting facts about your niche, as well as related trends and news.<\/span><\/p>

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Regular updates<\/b><\/p>

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Keep your content updated regularly. Diversity and a constant stream of new publications will keep your audience engaged. However, remember that quality is always more important than quantity.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Style and aesthetics are your calling card\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The visual component of your content is one of the key elements that makes your brand recognizable and appealing. Your style and aesthetic should visually reflect your brand's values and uniqueness.<\/span><\/p>

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Color palette and fonts<\/b><\/p>

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Choose colors and fonts that reflect your brand. They should align with its personality and convey the desired emotions. Maintain a consistent color palette and fonts throughout your content.<\/span><\/p>

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Visual elements<\/b><\/p>

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Use unique visual elements such as logos, icons, and graphics. They add recognizability and style to your content.<\/span><\/p>

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Maintaining style<\/b><\/p>

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Maintain a consistent style across all content, from photos to graphics. This creates a harmonious perception of your brand.<\/span><\/p>

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Adaptation to the platform<\/b><\/p>

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Consider the specifics of each platform \u2013 Instagram and Facebook have different image and video size requirements. Adapt your content to each platform while maintaining a consistent style.<\/span><\/p>

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Remember, your content strategy and visual style are what will set your brand apart from the crowd. Make them unique, consistent with your niche and values, and you'll create a solid foundation for a successful advertising campaign.<\/span><\/p>



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Stories and narratives \u2013 connect your emotions\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Storytelling is a powerful tool for connecting with your audience's emotions. Emotions make content more engaging and memorable. Here's how you can use stories and narratives to create a deep connection with your audience:<\/span><\/p>

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Personal stories<\/b><\/p>

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Tell stories about the people behind your brand \u2013 whether it's the founder's story, or the success stories of your clients or employees. Highlight their aspirations, victories, challenges, and joys. This will help your audience feel connected to and connected to your brand.<\/span><\/p>

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Tell us about your ideas and goals<\/b><\/p>

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Share the story of how your brand was born and what goals you pursue. This will allow your audience to connect with you and understand your mission.<\/span><\/p>

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Support for public and social values<\/b><\/p>

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Use stories that support social and community values. This helps your brand become deeper and more meaningful, allowing your audience to see that you're doing important things beyond just business.<\/span><\/p>

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Highlight the uniqueness of your product or service<\/b><\/p>

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Create stories that demonstrate how your product or service improves your customers' lives. Share real-life use cases and the benefits they receive. Incorporate positive emotions into the mix.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Active engagement \u2013 don\u2019t leave it unanswered\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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An important aspect of audience engagement is active communication. Don't limit yourself to posts\u2014reply to comments, like them, and ask questions. Your activity creates the impression that you're genuinely interested in your audience's opinions and needs.<\/span><\/p>

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Attention to reviews and comments<\/b><\/p>

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Monitor reviews and comments under your posts. Thank them for positive feedback, answer questions, and help resolve any issues that arise.<\/span><\/p>

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Questions and polls<\/b><\/p>

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Ask questions and conduct polls. This creates engagement, allowing your audience to express their opinions. Use the poll results to tailor your strategy.<\/span><\/p>

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Replies to messages<\/b><\/p>

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Don't leave personal messages and inquiries unanswered. A prompt and attentive response creates a positive experience with your brand.<\/span><\/p>

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Ultimately, stories and narratives intertwined with emotion, as well as active audience engagement, will help create a deep connection with your customers. This will strengthen loyalty, maintain interest, and help your brand truly remain relevant in the eyes of your audience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Competitions and promotions \u2013 encourage participation\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Organizing contests and promotions is a great way to engage and motivate your audience to engage with your brand. Properly designed and executed events can not only attract new customers but also maintain the loyalty of existing ones. Here's how to create engaging contests and promotions that encourage active participation:<\/span><\/p>

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Clear goal and rules<\/b><\/p>

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Determine what exactly you want to achieve with your contest or promotion. This could be increasing your subscriber base, sales of a specific product, or improving engagement. Then, develop clear and transparent rules so your audience knows exactly how to participate and what's expected of them.<\/span><\/p>

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Attractive prizes<\/b><\/p>

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Choose prizes that will be truly appealing to your target audience. These could be your products or services, gift cards, or exclusive offers. Prizes should encourage participation and create a desire to win.<\/span><\/p>

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Simple steps to participate<\/b><\/p>

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Make the actions required to participate as simple and clear as possible. This could include following an account, liking and commenting on a post, using a hashtag, reposting, and other simple steps.<\/span><\/p>

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\u00a0Visual attraction<\/b><\/p>

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Create vibrant and engaging visual content to announce your contest or promotion. Use creative designs, eye-catching images, and graphics to instantly engage your audience.<\/span><\/p>

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Timing and duration<\/b><\/p>

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Choose the optimal time to run your contest or promotion. Consider that seasonal themes, holidays, or special events can add relevance. Determine the duration of the promotion \u2013 it should be long enough for your audience to participate, but not too long that it loses interest.<\/span><\/p>

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Engagement and interaction<\/b><\/p>

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Encourage participant engagement and interaction. Invite them to comment, answer questions, and share their stories. This will help build a close connection with your audience and make participation more engaging.<\/span><\/p>

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Transparent determination of winners<\/b><\/p>

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After the contest or promotion ends, announce the winners in a fair and transparent manner. Develop a clear process for selecting winners and communicate the results.<\/span><\/p>

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Contests and promotions are not only a way to attract attention but also an opportunity to enhance engagement with your audience. Create engaging and engaging events that not only reward winners with prizes but also help your brand become more interesting and engaging for your target audience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Analysis and optimization \u2013 constantly improving\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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A key aspect of a successful Instagram and Facebook advertising strategy is continuous analysis and optimization of results. This process will help you continually refine your approach, improve results, and achieve greater success. Here's a detailed guide to analyzing and optimizing:<\/span><\/p>

\u00a0<\/p>

Data collection<\/b><\/p>

\u00a0<\/p>

First, you need to collect data on each advertising campaign. Evaluate metrics such as clicks, views, engagement, conversions, and other indicators. Use social media analytics tools to obtain detailed data.<\/span><\/p>

\u00a0<\/p>

Evaluation of goals<\/b><\/p>

\u00a0<\/p>

Compare your metrics with the goals you set for your advertising campaign. Assess how close you are to achieving these goals. If your metrics don't meet your expectations, this may be a signal for optimization.<\/span><\/p>

\u00a0<\/p>

Performance analysis<\/b><\/p>

\u00a0<\/p>

Analyze which campaign elements were most effective. Study which posts, ads, and topics attracted the most attention and conversions. This will help you identify successful strategies and implement them in the future.<\/span><\/p>

\u00a0<\/p>

Identifying weaknesses<\/b><\/p>

\u00a0<\/p>

Also, pay attention to weaknesses\u2014anything that didn't produce the expected results. This could be a poorly executed ad, improper targeting, or ineffective placement timing. Try to identify the reasons for the failure and draw conclusions.<\/span><\/p>

\u00a0<\/p>

Experiments and optimization<\/b><\/p>

\u00a0<\/p>

Based on your analysis, determine what changes can be made to optimize future campaigns. Try different ad variations, headlines, color palettes, placement times, and other parameters. Evaluate which changes yielded the best results.<\/span><\/p>

\u00a0<\/p>

Control and continuous improvement<\/b><\/p>

\u00a0<\/p>

Remember that analysis and optimization are an ongoing process. Monitor results in real time and conduct regular analysis. Making adjustments on the fly will allow you to quickly respond to changes and improve your results.<\/span><\/p>

\u00a0<\/p>

Improving your Instagram and Facebook advertising strategy is an ongoing process that requires attention and analysis. Analyzing results and optimizing based on these insights will help you achieve greater results and efficiency in your advertising campaigns.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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In conclusion, a successful advertising strategy on Instagram and Facebook requires careful planning, creativity, and the ability to connect with your audience. From developing unique content and strategy to actively engaging with followers and continuous optimization, every step plays a vital role in achieving your business goals.<\/span><\/p>

\u00a0<\/p>

Use modern trends and tools to create content that will not only meet your audience's expectations but also generate genuine interest. Strive to maintain emotional engagement by creating stories that connect you with your target audience.<\/span><\/p>

\u00a0<\/p>

Don't forget the power of contests and promotions, which can motivate participation and increase engagement. With constant analysis and optimization, you can adjust your approach based on data and results.<\/span><\/p>

\u00a0<\/p>

All these components\u2014from content strategy and style to the use of stories, contests, and promotions\u2014work together to create a unique and engaging image for your brand on social media. By following these tips and approaching them with creativity and diligence, you can effectively promote your business and engage with your audience on Instagram and Facebook.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Social media has become an integral part of a successful advertising strategy these days. Instagram and Facebook, in particular, offer tremendous opportunities for attracting customers and increasing lead volume. However, to achieve success, it's important not only to use these platforms but also to do so in a unique way to stand out from the crowd. In this article, we'll explain how to increase lead volume [\u2026]<\/p>","protected":false},"author":1,"featured_media":13157,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-13156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"\n\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 Instagram \u0438 Facebook - \u043a\u0430\u043a \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u043e\u0431\u044a\u0435\u043c \u0437\u0430\u044f\u0432\u043e\u043a \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430 - Kelyanmedia<\/title>\n<meta name=\"description\" content=\"\u0423\u0437\u043d\u0430\u0439\u0442\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0438 \u043c\u0435\u0442\u043e\u0434\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 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