{"id":33,"date":"2023-02-01T23:13:48","date_gmt":"2023-02-01T20:13:48","guid":{"rendered":"https:\/\/kelyanmedia.com\/?p=33"},"modified":"2023-02-01T23:13:48","modified_gmt":"2023-02-01T20:13:48","slug":"serm-upravlenie-reputatsiej-brenda-komp","status":"publish","type":"post","link":"https:\/\/kelyanmedia.uz\/en\/serm-upravlenie-reputatsiej-brenda-komp\/","title":{"rendered":"Managing your company&#039;s reputation"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"33\" class=\"elementor elementor-33\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a3b668 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a3b668\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;mdp_selection_sticky_effect_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a80108e\" data-id=\"a80108e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;mdp_selection_sticky_column_effect_enable&quot;:false}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a755035 elementor-widget elementor-widget-text-editor\" data-id=\"a755035\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SERM is a series of measures used to manage a brand&#039;s or individual&#039;s reputation. Image management is the continuous improvement and maintenance of your brand. What exactly do you need to do to improve your online reputation?<\/p>\n<p>\u00a0<\/p>\n<p>Use both negative and positive reviews to your advantage. Use positive reviews to highlight the strengths of your product\/company. This will encourage people to make a purchase. Negative reviews will help you identify weaknesses in your product\/service.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a46cf10 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a46cf10\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;mdp_selection_sticky_effect_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-01204e2\" data-id=\"01204e2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;mdp_selection_sticky_column_effect_enable&quot;:false}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae3496c elementor-widget elementor-widget-image\" data-id=\"ae3496c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/kelyanmedia.uz\/wp-content\/uploads\/2023\/02\/14445230072021_a99761cae8b7c6700f6f32e64ee18adc249bbcb4-1024x576.webp\" class=\"attachment-large size-large wp-image-1085\" alt=\"\" srcset=\"https:\/\/kelyanmedia.uz\/wp-content\/uploads\/2023\/02\/14445230072021_a99761cae8b7c6700f6f32e64ee18adc249bbcb4-1024x576.webp 1024w, https:\/\/kelyanmedia.uz\/wp-content\/uploads\/2023\/02\/14445230072021_a99761cae8b7c6700f6f32e64ee18adc249bbcb4-300x169.webp 300w, https:\/\/kelyanmedia.uz\/wp-content\/uploads\/2023\/02\/14445230072021_a99761cae8b7c6700f6f32e64ee18adc249bbcb4-768x432.webp 768w, https:\/\/kelyanmedia.uz\/wp-content\/uploads\/2023\/02\/14445230072021_a99761cae8b7c6700f6f32e64ee18adc249bbcb4-1536x864.webp 1536w, https:\/\/kelyanmedia.uz\/wp-content\/uploads\/2023\/02\/14445230072021_a99761cae8b7c6700f6f32e64ee18adc249bbcb4.webp 1540w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f01487 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f01487\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;mdp_selection_sticky_effect_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dbfc8f0\" data-id=\"dbfc8f0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;mdp_selection_sticky_column_effect_enable&quot;:false}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cde9a0 elementor-widget elementor-widget-text-editor\" data-id=\"7cde9a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text );\">Build a positive reputation. If you find a positive review about your company, be sure to respond. We recommend publishing customer reviews on your social media pages or website. This shows that people value your brand.<\/span><\/p>\n<p>\u00a0<\/p>\n<p>How to deal with negativity online? Respond to any negative comments whenever possible, but do it wisely. A company&#039;s or an individual&#039;s reputation is very fragile. While trying to improve your reputation, it&#039;s important not to damage it. Here are some tips on how to protect your reputation:<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li>Don&#039;t remain silent. If you notice a negative comment, respond immediately. If you ignore it, there will be users who will happily comment on one negative review after another. Show your customers that you care.<\/li>\n<\/ul>\n<ul>\n<li>Don&#039;t delete comments. Your audience will certainly see it and may perceive it as an unwillingness to take responsibility.<\/li>\n<\/ul>\n<ul>\n<li>Forget about aggression. Never respond to such aggressive comments. Be patient and balanced in your statements.<\/li>\n<\/ul>\n<ul>\n<li>Don&#039;t make excuses.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>If you made a mistake and your customers point it out to you, learn from it and use that experience to improve.<\/p>\n<div class=\"wp-block-spacer\" aria-hidden=\"true\">\u00a0<\/div>\n<p>Combine reputation management and SEO. Properly optimized search results will help you prioritize positive reviews of your business. Consistent optimization hides negative reviews in the background of search queries.<\/p>\n<p>\u00a0<\/p>\n<p>Use these recommendations to improve your reputation. If you have any questions, please contact us.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>The KelyanMedia team consists of professionals in the field of reputation management.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>SERM is a series of measures used to manage the reputation of a brand or individual. Image management is the continuous improvement and maintenance of your brand. What exactly do you need to do to improve your online reputation? Use both negative and positive feedback to your advantage. Use positive reviews to highlight the strengths of your product\/company. This will encourage people to make a purchase. [\u2026]<\/p>","protected":false},"author":1,"featured_media":61,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-33","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u0435\u0439 \u0432\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 - Kelyanmedia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kelyanmedia.uz\/en\/serm-upravlenie-reputatsiej-brenda-komp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u0435\u0439 \u0432\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 - Kelyanmedia\" \/>\n<meta property=\"og:description\" content=\"SERM &#8212; \u044d\u0442\u043e \u0441\u0435\u0440\u0438\u044f \u043c\u0435\u0440, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c\u044b\u0445 \u0434\u043b\u044f \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u0435\u0439 \u0431\u0440\u0435\u043d\u0434\u0430 \u0438\u043b\u0438 \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430.\u00a0\u0418\u043c\u0438\u0434\u0436\u0435\u0432\u044b\u0435\u00a0\u0440\u0430\u0431\u043e\u0442\u044b &#8212; \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e\u0435 \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u0435 \u0438 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430. \u0427\u0442\u043e \u0438\u043c\u0435\u043d\u043d\u043e \u0432\u0430\u043c \u043d\u0443\u0436\u043d\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c, \u0447\u0442\u043e\u0431\u044b \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u0441\u0432\u043e\u044e \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u044e \u0432 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435? \u00a0 \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u043d\u0435\u0433\u0430\u0442\u0438\u0432 \u0438 \u043f\u043e\u0437\u0438\u0442\u0438\u0432 \u0432 \u0441\u0432\u043e\u0438\u0445 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0430\u0445. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043e\u0442\u0437\u044b\u0432\u044b, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u0434\u0447\u0435\u0440\u043a\u043d\u0443\u0442\u044c \u0441\u0438\u043b\u044c\u043d\u044b\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b \u0432\u0430\u0448\u0435\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \/ \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. \u042d\u0442\u043e \u043f\u043e\u0434\u0442\u043e\u043b\u043a\u043d\u0435\u0442 \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430 \u043a \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u0438\u044e \u043f\u043e\u043a\u0443\u043f\u043a\u0438. 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