{"id":20823,"date":"2025-11-28T15:35:56","date_gmt":"2025-11-28T12:35:56","guid":{"rendered":"https:\/\/kelyanmedia.uz\/?post_type=works&#038;p=20823"},"modified":"2025-11-28T15:38:21","modified_gmt":"2025-11-28T12:38:21","slug":"glo-tobacco-heating-system","status":"publish","type":"works","link":"https:\/\/kelyanmedia.uz\/en\/works\/glo-tobacco-heating-system\/","title":{"rendered":"GLO tobacco heating system"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A large international company, glo, represented by branches in different countries, contacted us. the main task was to strengthen the presence in uzbekistan search for highly competitive commercial queries, including the extremely difficult query \"electronic cigarettes,\" and to increase organic traffic on the glo.uz website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">At the same time, the client could not use a blog or regularly publish articles \u2014 due to strict regulations and lengthy approval processes. this complicated the promotion, as most competitors actively develop content marketing.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Despite these limitations, we ensured steady growth over the year and brought the key queries into the top.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00a0What we did<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u2014 conducted a technical audit and fixed indexation issues;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2014 strengthened commercial pages (meta tags, texts, structure, microdata);<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2014 expanded the semantics for high-frequency groups: \"electronic cigarettes,\" \"buy glo,\" \"glo sticks\";<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2014 built a safe link profile through local uzbek platforms, reviews and catalogs, and thematic resources.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<strong>Results<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Traffic<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2014 growth from 150 to 310 visits per week<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2014 +106% growth over 1 year.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Position Dynamics<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>During the promotion period, a stable growth is observed across all key commercial queries:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u2014 the query \"electronic cigarettes\" moved up from distant search results pages to the upper positions of the top;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2014 for brand and product queries (\"buy glo,\" \"glo uzbekistan,\" \"glo tobacco heating system\") \u2014 a rise of 15\u201340 positions;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2014 the total number of keywords with noticeable traffic significantly increased, and the position structure shifted in favor of top-5 and top-10.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>According to web analytics data:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u2014 the number of clicks increased;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2014 the time on site improved;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2014 the majority of users are the target audience from uzbekistan;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2014 traffic became more conversion-oriented and stable.<\/span><\/p>","protected":false},"featured_media":20829,"template":"","meta":{"_acf_changed":false},"workscat":[15],"class_list":["post-20823","works","type-works","status-publish","has-post-thumbnail","hentry","workscat-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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