{"id":20873,"date":"2025-12-18T00:24:18","date_gmt":"2025-12-17T21:24:18","guid":{"rendered":"https:\/\/kelyanmedia.uz\/?post_type=works&#038;p=20873"},"modified":"2025-12-18T00:24:48","modified_gmt":"2025-12-17T21:24:48","slug":"pawnshop-of-household-appliances","status":"publish","type":"works","link":"https:\/\/kelyanmedia.uz\/en\/works\/pawnshop-of-household-appliances\/","title":{"rendered":"Household appliance pawn shop"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Niche: buyout and pledge of household appliances \u2014 texnosot.uz<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Point A - what the client came with<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Decline in the number of applications from advertising.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Google Ads account was run without systematic optimization: query overlaps, unprocessed negative keywords, and irrelevant impressions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The increase in the cost per lead and part of the budget were eaten up by non-targeted clicks.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Point B - what we did<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We restructured the advertising account to reflect the pawnshop&#039;s actual services.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We rebuilt the semantics, added negative keywords, and disabled ineffective keyword combinations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We set up web analytics and goals, and linked optimization to lead forms and calls.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We regularly optimized bids and ads, tested creatives and entry points.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Working period<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">16 months of continuous management.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Budget<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Total advertising budget: 4,500 $<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average monthly budget: \u2248 280 $\/month.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Results<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cost per lead: 1.75 $<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clicks: 13.6 thousand<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Views: 45.5 thousand<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average cost per click: 0.33 $<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Account expenditure: 4.48 thousand $<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based on the current budget and CPL, there are approximately 2.5 thousand applications over the period of work, with a click-to-lead conversion rate of approximately ~19%.<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"featured_media":20858,"template":"","meta":{"_acf_changed":false},"workscat":[14],"class_list":["post-20873","works","type-works","status-publish","has-post-thumbnail","hentry","workscat-contex"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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