{"id":20882,"date":"2025-12-23T20:49:25","date_gmt":"2025-12-23T17:49:25","guid":{"rendered":"https:\/\/kelyanmedia.uz\/?post_type=works&#038;p=20882"},"modified":"2025-12-23T20:49:25","modified_gmt":"2025-12-23T17:49:25","slug":"printing","status":"publish","type":"works","link":"https:\/\/kelyanmedia.uz\/en\/works\/printing\/","title":{"rendered":"Printing"},"content":{"rendered":"<p><b>Service:<\/b><span style=\"font-weight: 400;\"> printing and production of printed products<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Tools:<\/b><span style=\"font-weight: 400;\"> contextual advertising + web analytics<\/span><\/p>\n<h2><b>Point A - Initial situation<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The client asked to increase the flow of orders for printing services. The main challenges at the start were:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">irrelevant traffic, clicks did not turn into applications;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">no segmentation by product type (business cards, catalogs, banners, packaging);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">advertising had poor competition in the niche due to poor campaign structure;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There was a lack of accurate conversion analytics, which hindered optimization.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<h2><b>Point B - What we did<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We&#039;ve built a working lead generation system:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We divided advertising campaigns into specific types of printed products.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We rebuilt the semantic core and excluded expensive, irrelevant queries.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We implemented web analytics and set up tracking of applications and calls.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We optimized bids and tested various creatives to increase CTR.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We set up a strategy to maintain a minimum CPL while maintaining a stable number of impressions.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">After optimization, the client began receiving stable leads at a competitive price.<\/span><\/p>\n<h2><b>Working period<\/b><\/h2>\n<p><b>1 year<\/b><\/p>\n<h2><b>Advertising budget<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Total budget: 2,600 $<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Actual expenses: 2.69 thousand $<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average monthly budget: approximately 215 $\/month<\/span><\/li>\n<\/ul>\n<h2><b>Results<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cost per lead: 4 $<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clicks: 7.49K.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Views: 39 thousand.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average cost per click: 0.36 $<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With a CPL of 4 $, the client received approximately <\/span><b>650\u2013700 applications<\/b><span style=\"font-weight: 400;\"> per year.<\/span><\/p>","protected":false},"featured_media":20883,"template":"","meta":{"_acf_changed":false},"workscat":[14],"class_list":["post-20882","works","type-works","status-publish","has-post-thumbnail","hentry","workscat-contex"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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