{"id":20887,"date":"2025-12-23T20:52:40","date_gmt":"2025-12-23T17:52:40","guid":{"rendered":"https:\/\/kelyanmedia.uz\/?post_type=works&#038;p=20887"},"modified":"2025-12-24T00:33:24","modified_gmt":"2025-12-23T21:33:24","slug":"automotive-lawyers-in-case-of-road-accidents","status":"publish","type":"works","link":"https:\/\/kelyanmedia.uz\/en\/works\/automotive-lawyers-in-case-of-road-accidents\/","title":{"rendered":"Automotive lawyers in case of accidents"},"content":{"rendered":"<h1><span style=\"font-weight: 400;\">Service: legal assistance in case of road accidents<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Promotion format: contextual advertising + web analytics<\/span><\/h1>\n<p>&nbsp;<\/p>\n<p><b>Point A - Initial situation<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The client came to us with the task of stabilizing the flow of requests. The main challenges at the start were:<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">highly competitive niche, which increased the cost per click;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the advertising account was overloaded with ineffective campaigns;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">there was no correct analytics on application sources;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The cost per lead gradually increased, decreasing the profitability of customer acquisition.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b><br \/>\nPoint B - Work completed<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We&#039;ve built a fully managed lead generation system:<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">restructured Google Ads to address key legal road accident scenarios;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We collected a relevant semantic core and filtered out expensive, irrelevant queries;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">implemented events in analytics (calls, forms, WhatsApp);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">enabled optimization for real conversions;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">tested various creatives, extensions and landing pages;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We regularly optimized bids and disabled unprofitable search links.<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This allowed us to reduce the cost per application and maintain stable lead generation for several years.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b><br \/>\n<\/b><b>Working period<\/b><\/p>\n<p><span style=\"font-weight: 400;\">2.5 years<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><b>Advertising budget<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Total budget: 10,200 $<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Actual expenses in the office: 9.63 thousand $<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average monthly budget: \u2248 340 $\/month<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><b>Results<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cost per lead: 3.2 $<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clicks: 18.1 thousand.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Views: 150 thousand.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average cost per click: 0.53 $<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Taking into account the CPL \u2248 3.2 $, the client received approximately 3,000+ leads during the entire period of cooperation.<\/span><\/li>\n<\/ul>","protected":false},"featured_media":20888,"template":"","meta":{"_acf_changed":false},"workscat":[14],"class_list":["post-20887","works","type-works","status-publish","has-post-thumbnail","hentry","workscat-contex"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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