{"id":20891,"date":"2025-12-23T20:54:36","date_gmt":"2025-12-23T17:54:36","guid":{"rendered":"https:\/\/kelyanmedia.uz\/?post_type=works&#038;p=20891"},"modified":"2025-12-24T00:17:58","modified_gmt":"2025-12-23T21:17:58","slug":"manufacturing-of-stone-stairs","status":"publish","type":"works","link":"https:\/\/kelyanmedia.uz\/en\/works\/manufacturing-of-stone-stairs\/","title":{"rendered":"Manufacturing of stone stairs"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Service: production and installation of stone stairs<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Tools: contextual advertising + web analytics<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Point A - Initial situation<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The client contacted us with a need to consistently receive orders in the premium construction services niche. Key challenges before starting work:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">high cost per lead due to a narrow and expensive audience;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">low efficiency of advertising campaigns - there were clicks, but they did not convert into requests;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">lack of analytics: it was difficult to assess the actual performance of channels;<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">part of the budget was \u00abeaten up\u00bb by irrelevant requests (non-stone stairs, repairs, railings, etc.).<\/span>&nbsp;<\/li>\n<\/ul>\n<h2><b>Point B - What we did<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We&#039;ve developed a strategy to attract applications for a narrow niche:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We completely rebuilt the Google Ads structure for specific types of stairs and materials;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We cleaned up the semantics, disabled irrelevant queries, and added a large number of negative keywords;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">implemented web analytics, connected call and application tracking;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">optimized bids based on efficiency and user behavior on the site;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We tested creatives, clarifications, and extensions to improve ad relevance;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We implemented a strategy for maintaining contextual search results with minimal costs.<\/span>&nbsp;<\/li>\n<\/ul>\n<h2><b>Working period<\/b><\/h2>\n<p><b>3 years<\/b><\/p>\n<h2><b>Advertising budget<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Total budget:<\/b> <b>2 000 $<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Actual expenses in the office:<\/b> <b>1.98 thousand $<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Average monthly budget:<\/b><span style=\"font-weight: 400;\"> total <\/span><b>\u2248 55 $\/month<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">(This is one of the most cost-effective projects in the portfolio with an excellent CPL.)<\/span><\/p>\n<h2><b>Results<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cost per lead:<\/b> <b>2,5 $<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Clicks:<\/b> <b>4.08 thousand.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Views:<\/b> <b>30.1 thousand.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Average cost per click:<\/b> <b>0,48 $<\/b>&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With a CPL of 2.5 $ the client received approximately <\/span><b>800+ targeted applications<\/b><span style=\"font-weight: 400;\"> for the period - with a minimum advertising budget.<\/span><\/p>","protected":false},"featured_media":20892,"template":"","meta":{"_acf_changed":false},"workscat":[14],"class_list":["post-20891","works","type-works","status-publish","has-post-thumbnail","hentry","workscat-contex"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0418\u0437\u0433\u043e\u0442\u043e\u0432\u043b\u0435\u043d\u0438\u0435 \u043b\u0435\u0441\u0442\u043d\u0438\u0446 \u0438\u0437 \u043a\u0430\u043c\u043d\u044f - Kelyanmedia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kelyanmedia.uz\/en\/works\/world-class-events-from\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0418\u0437\u0433\u043e\u0442\u043e\u0432\u043b\u0435\u043d\u0438\u0435 \u043b\u0435\u0441\u0442\u043d\u0438\u0446 \u0438\u0437 \u043a\u0430\u043c\u043d\u044f - 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