{"id":20894,"date":"2025-12-24T00:22:41","date_gmt":"2025-12-23T21:22:41","guid":{"rendered":"https:\/\/kelyanmedia.uz\/?post_type=works&p=20894"},"modified":"2025-12-24T00:22:41","modified_gmt":"2025-12-23T21:22:41","slug":"real-estate","status":"publish","type":"works","link":"https:\/\/kelyanmedia.uz\/en\/works\/real-estate\/","title":{"rendered":"Real estate"},"content":{"rendered":"

Niche:<\/b> real estate, sale of apartments in new buildings<\/span>
\n<\/span>Tools:<\/b> contextual advertising + web analytics<\/span><\/p>\n

 <\/p>\n

Point A - Initial situation<\/b><\/h2>\n

When the client contacted us, the following difficulties arose:<\/span><\/p>\n

    \n
  • unstable lead flow in a highly competitive real estate niche;<\/span><\/li>\n
  • significant increase in cost per click and lack of a clear budget allocation strategy;<\/span><\/li>\n
  • advertising campaigns were not segmented by audience, warm-up stages, or benefit blocks;<\/span><\/li>\n
  • Analytics did not allow for accurate tracking of actual conversions, which made optimization difficult.<\/span>\n

    <\/span><\/li>\n<\/ul>\n

    Point B - What we did<\/b><\/p>\n

    We've created a complete lead generation system with a focus on qualified traffic:<\/span><\/p>\n

      \n
    • developed a new Google Ads structure for different real estate formats, queries, and demand levels;<\/span><\/li>\n
    • implemented event tracking: calls, requests, transitions to messengers;<\/span><\/li>\n
    • cleared the semantics, excluded expensive non-targeted queries;<\/span><\/li>\n
    • launched A\/B tests of ads, warm-up links, and various unique selling propositions;<\/span><\/li>\n
    • optimized the advertising budget by distributing it among effective campaigns;<\/span><\/li>\n
    • We stepped up our retargeting efforts, which significantly increased lead conversion.<\/span>\n

      <\/span><\/li>\n<\/ul>\n

      As a result, we were able to obtain high volumes of high-quality traffic at a low cost per application.<\/span><\/p>\n

      Working period<\/b><\/h2>\n

      1 year<\/span><\/p>\n

      Advertising budget<\/b><\/h2>\n
        \n
      • Total budget: 21,000 $<\/span><\/li>\n
      • Account expenses: 17.5 thousand $<\/span><\/li>\n
      • Average monthly budget: \u2248 1,450 $\/month<\/span>\n

        <\/b><\/li>\n<\/ul>\n

        Results<\/b><\/h2>\n
          \n
        • Cost per lead: 3.5 $<\/b><\/li>\n
        • Clicks: 39.5 thousand.<\/b><\/li>\n
        • Views: 1.34 million<\/b><\/li>\n
        • Average cost per click: 0.44 $<\/b>\n

          <\/b><\/li>\n<\/ul>\n

          With a CPL of 3.5 $ the client received approximately<\/span>
          \n<\/span> 6,000+ leads per year<\/b>, which is an excellent indicator for real estate.<\/span><\/p>\n

          The high volume of applications allowed the client to consistently close sales and flexibly plan advertising loads.<\/span><\/p>","protected":false},"featured_media":20897,"template":"","meta":{"_acf_changed":false},"workscat":[14],"class_list":["post-20894","works","type-works","status-publish","has-post-thumbnail","hentry","workscat-contex"],"acf":[],"yoast_head":"\n\u041d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u044c - Kelyanmedia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kelyanmedia.uz\/en\/works\/world-class-events-from\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u044c - Kelyanmedia\" \/>\n<meta property=\"og:description\" content=\"\u041d\u0438\u0448\u0430: \u043d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u044c, \u043f\u0440\u043e\u0434\u0430\u0436\u0430 \u043a\u0432\u0430\u0440\u0442\u0438\u0440 \u0432 \u043d\u043e\u0432\u043e\u0441\u0442\u0440\u043e\u0439\u043a\u0430\u0445 \u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b: \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 + web-\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430   \u0422\u043e\u0447\u043a\u0430 \u0410 \u2014 \u0418\u0441\u0445\u043e\u0434\u043d\u0430\u044f \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044f \u041a\u043e\u0433\u0434\u0430 \u043a\u043b\u0438\u0435\u043d\u0442 \u043e\u0431\u0440\u0430\u0442\u0438\u043b\u0441\u044f, \u0431\u044b\u043b\u0438 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u0441\u043b\u043e\u0436\u043d\u043e\u0441\u0442\u0438: \u043d\u0435\u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u044b\u0439 \u043f\u043e\u0442\u043e\u043a \u043b\u0438\u0434\u043e\u0432 \u0432 \u0432\u044b\u0441\u043e\u043a\u043e\u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e\u0439 \u043d\u0438\u0448\u0435 \u043d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u0438; \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0440\u043e\u0441\u0442 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u043a\u043b\u0438\u043a\u0430 \u0438 \u043e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u0447\u0435\u0442\u043a\u043e\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u0431\u044e\u0434\u0436\u0435\u0442\u0430; \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0435 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043b\u0438\u0441\u044c \u043f\u043e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f\u043c, \u044d\u0442\u0430\u043f\u0430\u043c \u043f\u0440\u043e\u0433\u0440\u0435\u0432\u0430 \u0438 \u0431\u043b\u043e\u043a\u0430\u043c \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432; \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u043d\u0435 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u043b\u0430 \u0442\u043e\u0447\u043d\u043e […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kelyanmedia.uz\/en\/works\/world-class-events-from\/\" \/>\n<meta property=\"og:site_name\" content=\"Kelyanmedia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kelyanmedia\/?locale=ru_RU\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kelyanmedia.uz\/wp-content\/uploads\/2025\/12\/Frame-40.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kelyanmedia.uz\\\/works\\\/iventy-mirovogo-urovnya-ot\\\/\",\"url\":\"https:\\\/\\\/kelyanmedia.uz\\\/works\\\/iventy-mirovogo-urovnya-ot\\\/\",\"name\":\"\u041d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u044c - 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