{"id":2774,"date":"2023-03-25T01:16:47","date_gmt":"2023-03-24T22:16:47","guid":{"rendered":"https:\/\/kelyanmedia.com\/works\/no-workscat\/e-zoo-zoomagazin\/"},"modified":"2025-11-28T13:52:23","modified_gmt":"2025-11-28T10:52:23","slug":"e-zoo-zoomagazin","status":"publish","type":"works","link":"https:\/\/kelyanmedia.uz\/en\/works\/e-zoo-zoomagazin\/","title":{"rendered":"E-zoo pet store"},"content":{"rendered":"<p>e-zoo.com.ua is a large online pet store that initially had almost no presence in organic search: minimal traffic, low visibility, and a narrow semantic scope. The niche is highly competitive, covering pet food, accessories, veterinary products, and popular brands with strong demand. The main goal was to drive the site\u2019s visibility in organic search for thousands of product and brand queries and ensure scalable growth.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00a0What we did<\/strong><\/p>\n<p>\u2014 expanded the semantic coverage to tens of thousands of product and brand queries;<br \/>\n\u2014 optimized the categories: pet food, litter, treats, and veterinary products;<br \/>\n\u2014 strengthened product pages and implemented structured data;<br \/>\n\u2014 optimized filters for better indexing;<br \/>\n\u2014 conducted a technical audit and fixed errors;<br \/>\n\u2014 implemented internal linking between categories and products;<br \/>\n\u2014 launched a large-scale link-building campaign;<br \/>\n\u2014 improved UX, resulting in increased page depth and stronger user engagement signals.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Results<\/strong><br \/>\n\u2014 Traffic: minimum value \u2014 0, maximum value \u2014 over 245 500 visits, showing steady growth as product categories were expanded.<br \/>\n\u2014 Keywords: minimum value \u2014 744, maximum value \u2014 over 608 000; further expansion led to ranking in the TOP 100\/50 for tens of thousands of keywords.<\/p>\n<p>&nbsp;<\/p>\n<p>The e-zoo.com.ua project demonstrates how comprehensive work on catalog structure, semantics, product pages, and technical optimization can transform a website from an almost nonexistent presence into a strong player. The store grew to over 600 000 keywords, 245 000 organic visits, achieved extensive coverage of brands and categories, and became one of the leaders in organic search within the pet products niche.<\/p>","protected":false},"featured_media":2773,"template":"","meta":{"_acf_changed":false},"workscat":[15],"class_list":["post-2774","works","type-works","status-publish","has-post-thumbnail","hentry","workscat-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-zoo \u0437\u043e\u043e\u043c\u0430\u0433\u0430\u0437\u0438\u043d - Kelyanmedia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kelyanmedia.uz\/en\/works\/set-of-liquor-stores\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-zoo \u0437\u043e\u043e\u043c\u0430\u0433\u0430\u0437\u0438\u043d - 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