10 Tips for Aspiring Entrepreneurs

Раздумываете о том, чтобы основать свой бизнес, но не уверены, с чего начать? Или, возможно, вы уже запустили проект, но осознали, что вам не хватает определенных знаний? В подобных ситуациях вы, вероятно, начинаете поглощать огромные объемы информации. Но как превратить этот поток в конкретные действия? Давайте поделимся ценными советами, извлеченными из книги Артема Вахрушева «Хочу свой бизнес».

За дополнительными идеями можно обратить внимание на серию подкастов «30 бизнес-книг за 30 дней» от МИФа и сервиса Строки. Приглашаем вас получить дополнительные стимулы для вашего предпринимательского пути.

1. Search for a business idea

• One of the key challenges for new entrepreneurs is the inability to distinguish between their dream and a true business idea. To test your idea, answer three questions in sequence:
  • Why is your business created and what need does it satisfy?
  • How do you plan to monetize this need?
  • Will the income received be sufficient to cover expenses and achieve profit?
• If you don’t have the answers, your idea may still be just a dream. However, with your diligence and determination, it can turn into a successful business.
  

 2. Ideas can be adapted

• Good borrowing (with due respect to the law) contributes to the development of a competitive environment. Those who thoughtlessly copy ideas, often opening similar projects nearby, risk destroying not only their own business, but also the existing business of their neighbors. While enterprising entrepreneurs can bring innovative ideas from afar, creating unique niches for themselves.
  The main task of an entrepreneur is to be able to identify the needs of the client and, as a result, successfully monetize the business idea in their territory. If earlier investors focused mainly on innovations, now the fast and high-quality implementation of successful business ideas is also considered as an attractive option for investment.
  However, it should be taken into account that copying ideas can have its own subtleties, and, from the outside, potential difficulties associated with many hidden business processes are not always visible.
  

3. Defining value for the consumer

• На начальном этапе развития проекта крайне важно правильно определить, чего именно желает потенциальный клиент, и адаптировать ваш продукт под его потребности. Хотя подход «я лучше вижу, мне виднее, давайте обучать людей лучшим вариантам» имеет свои преимущества, он также несет в себе риски. Вы, возможно, не являетесь целевой аудиторией вашего собственного продукта, и именно представители этой группы способны точно определить потребности.

4. Принцип «Тысяча долларов»

• Когда вы готовы начать свой бизнес, возникает вопрос: откуда взять деньги на старт? Если ваша цель не строительство автомобильного завода, то применение принципа «Тысяча долларов» или финансирование с первой сделки может быть весьма полезным. Суть заключается в следующем:
  Almost any micro and small business can be started with a small amount. At the start, you will need your time, mental effort, organizational skills, as well as experience and skills. Some skeptics may argue that it is impossible to start a business without money. However, the answer to this is simple: find an idea that can be implemented with fifty to one hundred thousand rubles, earn more and do your dream business. In this way, you will be able to get out of the zone of uncertainty that prevents you from taking the first step, mobilize your mental and organizational abilities, start actively thinking about earning money, and not about what furniture to buy for a new office.
  
  5. Develop a comprehensive business plan
  
  На старте вашего проекта, где вы выступаете в роли инвестора и предпринимателя, необходимо разработать комплексный бизнес-план. В этой ситуации вы выступаете в роли основного инвестора, определяя, как будут использованы ваши ресурсы — время, деньги и энергия. Ваша ответственность заключается в том, чтобы убедиться, что проект обещает успешное развитие и представляет собой привлекательную инвестиционную возможность.
  
• Business Plan: The Key Document for Investment
  The business plan becomes the foundational document that defines your investment strategy and project implementation details. This document not only serves as the basis for your internal strategic decisions, but also provides potential investors with a complete understanding of your business.
  
• Elements of a Comprehensive Business Plan
  A comprehensive business plan includes a market analysis, competitiveness of a product or service, monetization mechanisms, marketing strategy, and projected financial indicators. This document helps to build a clear picture of your business development and provide investors with confidence that they are investing their resources in a project with a promising and successful future.
  
• The Power of a Persuasive Business Plan
  The more detailed and convincingly you can present your business plan, the higher the likelihood of attracting investors. A business plan becomes not just a strategic document, but also a means of persuasion, confirming your vision and plans for success.
  
• 6. Master financial management
  
  Распространенной ошибкой в финансовом плане является неправильная оценка структуры и объема расходов. Часто предприниматели забывают учесть некоторые расходы, считая, что они ограничиваются арендой, заработной платой и расходными материалами. Однако реальная структура расходов может оказаться более сложной. Простой метод, который помогает структурировать расходы, — нарисовать схему будущего офиса. Например, если вы запускаете турагентство, нарисуйте план офиса, отмечая мебель, оборудование, рабочих и клиентов. Это позволит выявить различные категории расходов, включая аренду, амортизацию, заработную плату, страховые взносы, рекламу, расходные материалы и многое другое.
  Having a detailed description of each expense item will help you avoid omissions that could impact your financial results.
  

• 7. Assess the risks
  Of course, risks are an integral part of business, but managing them effectively can be the key to successful business development. It is important to follow a strategy and anticipate possible troubles in advance.
  
  
• Risk Identification: The Key to Risk Prevention
  Первый шаг в управлении рисками — их идентификация. Внимательно определите возможные угрозы, с которыми может столкнуться ваш бизнес. Это может включать факторы, такие как рыночная конкуренция, изменения законодательства или неожиданные экономические колебания.
  
  
• Assessing the probability and extent of lossV
  Next, assess the likelihood of the risk occurring and the scale of potential losses. This stage will allow you to prioritize risks and focus on the most significant ones.
  
  
• Developing Risk Mitigation Strategies: Effective Methods prevention
  Create strategies to reduce risks and their impact. This may include portfolio diversification, insurance, developing business plans for crises, and carefully following a contingency plan.
  
  
• Вопрос «Что делать, если риск сбудется?»: Готовность к действию
  Важно заранее задать себе вопрос: «Что делать, если риск сбудется?» Этот шаг сравним с инструкцией «Что делать первым делом в случае пожара?» Заранее продуманные действия помогут минимизировать потери и ускорить восстановление после возможного несчастного случая.
• Conscious risk management is an integral part of a successful business strategy, allowing you to make informed decisions and prepare for uncertain situations.

• 8. Create an effective team
  Even if you are starting your project alone, building a quality team around you is key to success. Whether your team members are full-time employees, partners, or freelancers, the ability to effectively communicate with people is critical to achieving your goals.
  
  Stages of forming a successful team
  
  

• Search and selection
  Select professionals whose skills and values align with your project. This may involve interview processes, portfolio assessments, or simply finding people who share your passion.
  
  
• Adaptation
  Provide team members with a clear understanding of the project goals, adapt to their working methods and preferences. Consider the diversity of personalities and work styles.
  
  
• Establishing connections
  Teamwork is built on relationships. Establish both formal and informal relationships to facilitate effective communication and understanding.
  
  
• Motivation and reward
  Create a motivation and reward system to encourage productivity and maintain high morale within the team.
  
  
• Advanced training
  Provide team members with opportunities to develop professionally. This may include training, workshops, or other forms of education.
  
  
• Delegation and control:
  Assign tasks according to each team member's expertise, but maintain controls to ensure compliance with project goals.
  
  
• Parting
  Don't be afraid to adjust the team composition if necessary. Parting ways can be an important step to ensure the effectiveness of the project.
  Создание эффективной команды — это не только ключевой элемент успеха, но и долгосрочного устойчивого развития вашего бизнеса.
  
  
• 9. Make communications effective
  
  Of course, effective communications are becoming an integral part of a successful business. Before interacting with partners, clients or a team, you need to carefully consider your communication strategy.
  
  
• Communication Goal: To set clear expectations
  Defining the goal is the starting point for successful interaction. Clearly formulate what the communication is for: concluding a contract, resolving a conflict, making an important decision, or performing other strategic tasks.
  
  
• Consideration of key factors: Gender, age, position and number of participants
  Understanding your audience is key to effective communication. Consider the characteristics of your interlocutors: gender, age, position, and number of meeting participants. This analysis will allow you to adjust your interactions according to the characteristics of your audience.
  
  
• Meeting Place: The Key to Successful Communication
  The role of the place of interaction is difficult to overestimate. Visualize your future communication and answer three questions: why, with whom and where? Provide suitable conditions for the communication process, depending on the nature of the meeting. This could be a cozy office for a confidential discussion or a spacious place for a fruitful exchange of ideas.
  A conscious and strategic approach to communications creates the foundation for successful business. Remember that mutual understanding and clarity in communication are the key
  mutually beneficial relations.
  
• 10. Align your decisions with your life priorities
  
  Setting clear life priorities is an important step in creating a sustainable business and a balanced life. After all, a person who clearly understands his values can make informed decisions that correspond to his life priorities.
  
  
  The Milton Rokeach Method: A Guide to Action
  Milton Rokeach, an expert in personal development, proposed eighteen terminal and eighteen instrumental values. These values concern both the goals of individual existence and the course of action to achieve them. Using this technique allows you to clearly define what is truly important to you.
  
  Examples of Life Priorities and Their Impact on Business Decisions

• Family and close relationships:
  • Solution: Implement flexible working hours for more time with family.
  • Example: The startup owner pays attention to family events and creates conditions for work-life balance for his employees.
• Financial Security:
  • Solution: Development of a strategy for sustainable financial growth of business.
  • Example: The entrepreneur invests in a variety of areas to ensure financial stability and protection from possible risks.
• Personal development:
  • Solution: Regular training and development of team skills.
  • Example: The manager encourages his team to learn by organizing internal trainings and providing access to educational resources.
• Social responsibility:
  • Solution: Integration of sustainable development principles into business processes.
  • Example: The company takes part in charity events and regularly carries out environmental initiatives.
    
    Identifying and visualizing your priorities will not only help you make informed decisions, but also help you build a solid foundation for your business. Remember that a balance between your personal and professional life is key to long-term success.
    
    In the end, a business is not only about high expectations and ambitions, but also about hard work, strategic thinking, and a constant desire to improve. Serious preparation and attention to detail at the initial stage can be the key to the long-term success of your business.
    
• Be open to change, listen to feedback, and use every moment as an opportunity to grow. Grow with your business, educate your team and yourself, strive for innovation, and don’t be afraid to take risks in search of new opportunities.
• Remember that success does not always come quickly, and it is important to maintain a balance between ambition and implementation. Your resilience, creativity and ability to learn from failure will be your reliable companions in this exciting endeavor.
• So, go into entrepreneurship with optimism, a willingness to take on challenges, and a desire for continuous improvement. May your business flourish, and may every step bring you new opportunities and successes!