Setting up contextual advertising
in Tashkent

A universal marketing tool suitable for any business. Get customers through Google search in just one day!

What's happened
contextual advertising?

Google Contextual Advertising is the most popular and effective online advertising method for direct sales of services or products. Your ad will appear in the top four positions in Google Search when users search for their query. For example: buy laminate flooring.
Website promotion through search engines
Google Ads Management

from 5,000,000 sum

Setting up advertising campaigns and active analysis of queries in your niche with monthly reporting
Google Ads + Yandex Ads Management

from 6,000,000 sum

Connecting two promotion channels, reporting, and data collection through analytics counters
Contextual advertising and promotion in maps

from 8,000,000 sum

Promote your business by reaching the top positions and actively managing business cards on Google and Yandex maps
The cost of each project is individual based on competition, domain age and goals to be achieved

Cases

Whether it's increasing brand awareness, increasing website traffic, or driving conversions, our portfolio demonstrates our experience delivering measurable and effective results from our clients' social media marketing campaigns.

Manufacturing of stone stairs

Automotive lawyers in case of accidents

Household appliance pawn shop

Submit a request

Submit a request, and our expert will conduct an express audit of your niche in Tashkent and prepare a media plan within 24 hours.

Advantages contextual advertising

01
Quick start and results
You can order contextual advertising even with a small budget and still get results.
02
Maximum coverage of the target audience
Made changes that directly impacted conversions
03
Low starting budget
We focused our campaign on conversions, abandoning the Catalog Sales campaigns.«
04
Efficient setup and management
Effective advertising optimization and monitoring. Building a list of negative keywords and adding new queries.

Stages of launching advertising in Google Ads

01
Writing a strategy
We review the client's completed brief, then begin to explore the company's niche and analyze competitors. We develop a target audience profile and filter out non-target audiences to reduce advertising costs. At the same time, we assess the seasonality of the business and provide recommendations to the client regarding seasonal demand. After all this, we develop a strategy to achieve your goals.
02
Setting up analytics and advertising account
We create a Google Ads, Google Analytics, and Google Tag Manager advertising account for the client. We also create a Google Merchant Center account for Shopping campaigns for online stores, if agreed upon. We configure and link all accounts.
03
Keyword research
Using a specialized program for collecting statistics on user search queries, we create a semantic core—a list of keywords that will most effectively promote your product.
04
Collection of negative keywords
Using various services, we collect negative keywords and negative phrases and add them to our advertising account to avoid wasting budget on clicks on irrelevant queries.
05
Creating advertisements
Contextual advertising has its own specific requirements: ads must be sufficiently concise and yet still capture the potential buyer's attention. Ads are created based on the unique selling proposition (USP) received from the client or developed by a specialist through business analysis, website analysis, and competitor analysis. Our PPC specialists and copywriters know how to create effective ads.
06
Setting up and launching advertising campaigns
We create engaging Google Ads ads and customize advertising campaigns based on the age, interests, and geography of potential customers. Setting up ads and all necessary accounts and services for the client takes approximately 7-10 business days.
07
Analytics and optimization of advertising campaigns
We audit advertising campaigns, analyze results, evaluate effectiveness, and determine how to optimize them to attract more leads, reduce CPL and CPO (cost per lead and cost per order), and increase the number of orders, calls, and inquiries, focusing on ROI and ROMI. We provide a report with the analysis results at the end of each month.

Stages of launching advertising in Google Ads

01

Writing a strategy

We review the client's completed brief, then begin to explore the company's niche and analyze competitors. We develop a target audience profile and filter out non-target audiences to reduce advertising costs. At the same time, we assess the seasonality of the business and provide recommendations to the client regarding seasonal demand. After all this, we develop a strategy to achieve your goals.

02

Setting up analytics and advertising account

We create a Google Ads, Google Analytics, and Google Tag Manager advertising account for the client. We also create a Google Merchant Center account for Shopping campaigns for online stores, if agreed upon. We configure and link all accounts.

03

Keyword research

Using a specialized program for collecting statistics on user search queries, we create a semantic core—a list of keywords that will most effectively promote your product.

04

Collection of negative keywords

Using various services, we collect negative keywords and negative phrases and add them to our advertising account to avoid wasting budget on clicks on irrelevant queries.

05

Creating advertisements

Contextual advertising has its own specific requirements: ads must be sufficiently concise and yet still capture the potential buyer's attention. Ads are created based on the unique selling proposition (USP) received from the client or developed by a specialist through business analysis, website analysis, and competitor analysis. Our PPC specialists and copywriters know how to create effective ads.

06

Setting up and launching advertising campaigns

We create engaging Google Ads ads and customize advertising campaigns based on the age, interests, and geography of potential customers. Setting up ads and all necessary accounts and services for the client takes approximately 7-10 business days.

Why they trust us budgets from $100,000?

Senior level team

Your project is handled by experts with 5+ years of niche experience. We don't delegate tasks to interns—each strategy is overseen by a dedicated specialist who has worked with market leaders in Uzbekistan.

85% — Customer Loyalty Index

Most clients come to us through referrals. We value our reputation and build processes to ensure the service is as high-quality as the results.

11 months is the average length of service

We don't focus on one-time reach. Our goal is long-term partnerships. We grow with your business, constantly optimizing your cost per lead and increasing your profits.

AI- and Data-Driven Marketing

In 2026, we'll be using neural networks for predictive analytics and GEO optimization. This allows us to find target audiences faster and more cost-effectively than traditional agencies.

100% budget transparency

You see every amount spent in real time. We provide 24/7 access to dashboards and weekly reports on your business's key KPIs.

Web Development Team

Roman Sergeevich

Head of PPC

Project Manager
Contextologist
Marketer

Us trust

We are building long-term relationship

01
We work under a contract
We don't just create a contract, but attach technical specifications with all the functionality and deadlines.
02
Staged payment system
If the cost of a website exceeds the average, we distribute the payment into several parts: 30/20/30/20 or 70/30
03
We value our clients
We work through communication channels that are convenient for you.
04
Each project is unique
The code is written by experienced professionals and each project is developed from scratch without the use of templates.
05
Escort
We help with mastering the functionality and record individual video materials for working with the admin panel.
06
We don't violate deadlines
Thanks to a well-thought-out and effective project management system, we strictly monitor deadlines.
07
Customer focus
We thoroughly study your niche, write out a preliminary work plan, coordinate everything, and only then draw up an estimate and contract.

Brief for calculation
cost

Answer a few questions to calculate the cost of our services. We'll find solutions tailored to your needs and budget.
What exactly do you need?
Do you have your own website?
How many clients do you need per month?
Thank you for your answers!

Frequently Asked Questions

Place a short call-to-action there: "Didn't find the answer to your question? Contact our strategist directly on Telegram, and we'll handle your case in 15 minutes." And add a button linking to the messenger.
How will your SEO approach take neural networks (Google SGE and SearchGPT) into account in 2026?

We've implemented a GEO (Generative Engine Optimization) strategy. We optimize your content so that AI algorithms (ChatGPT, Google SGE) select your brand as the primary source for user responses. This ensures visibility where traditional search no longer delivers.

How can I track actual profits, not just «clicks» and «reach»?

We set up end-to-end analytics and provide real-time dashboard access 24/7. You'll see every customer's journey from first contact to purchase, understanding the precise return on investment (ROI) across each channel.

How does your work with the Uzbek market differ from the approach of foreign agencies?

As an active member of the Marketing Association of Uzbekistan, we have in-depth analysis of local demand and regional consumption patterns. We are able to effectively connect global tools (Google Ads) with key local channels, such as the Telegram ecosystem.

Will my project be worked on by interns or experienced professionals?

KelyanMedia operates on a Senior-only basis. Your project is managed by a team of in-house experts with an average of over five years of experience. Each strategy is personally overseen by a dedicated Lead Specialist, guaranteeing deep insight into your business.

Do you use AI to automate your advertising and how does it save my budget?

We use predictive AI analytics to manage bids and test creatives. This allows us to find target audiences faster and reduce cost per lead (CPL) by 20-30% compared to traditional manual management.

What guarantees of advertising budget transparency do you provide?

We guarantee 100% transparency. All advertising accounts are yours, we work under official contracts, and we provide weekly video reports detailing every amount spent and KPIs achieved.

Contact us

Submit a request

Submit a request, and our expert will conduct an express audit of your niche in Tashkent and prepare a media plan within 24 hours.

Or fill out a 4-step brief

Submit a request, and our expert will conduct an express audit of your niche in Tashkent and prepare a media plan within 24 hours.

About our agency

Управление аукционами на базе Performance-PPC

Настройка контекстной рекламы в Ташкенте от агентства KelyanMedia — это инженерная система управления платный трафиком в Google Ads и Яндекс.Директ. Мы полностью отказываемся от концепции «оплаты за клики» и выстраиваем рекламные кампании вокруг ключевых бизнес-показателей: стоимости целевого лида (CPL), окупаемости инвестиций в рекламу (ROAS/ROMI) и стоимости платящего клиента (CAC). Мы объединяем гиперлокальный таргетинг по районам Ташкента, алгоритмы ИИ (Performance Max), сквозную аналитику и бесшовные воронки конверсии в Telegram Mini Apps.

Почему 70% бюджетов на контекст в Узбекистане сливаются впустую

Контекстная реклама — самый быстрый способ получить «горячие» заявки. Пользователь прямо сейчас вводит в поиск купить спецтехнику в Ташкенте или клиника Мирабадский район, то есть у него уже сформирована потребность.
Однако на рынке Узбекистана в 2026–2027 годах большинство компаний сливают от 40% до 70% своего рекламного бюджета в первые недели запуска.

Главные причины слива бюджетов в локальном PPC:

Сбор нецелевого трафика по широкому соответствию:

Отсутствие глубокой проработки минус-слов ведет к тому, что автосалон платит за клики пользователей, ищущих «скачать фото машин», а юридическая фирма расходует бюджет на поисковые запросы «бесплатная консультация юриста законы

Игнорирование языковых сегментов и региональных интентов:

Запуск рекламы только на русском языке отсекает узбекоязычную аудиторию, совершающую поиск на латинице или кириллице. При этом некорректная настройка гео-таргетинга приводит к показам объявлений жителям других областей Узбекистана, где доставка или оказание услуг физически невозможны.

Разрыв между объявлением и посадочной страницей (Unclear Intent):

Пользователь кликает по рекламе «Ремонт коробок передач с гарантией», а попадает на главную страницу общего автосервиса, где нет цен и описания конкретной услуги. Конверсия на таком шаге стремится к нулю.

Стратегия Performance-PPC от KelyanMedia

Мы не просто «настраиваем кампании в интерфейсе». Мы строим экосистему захвата горячего спроса с минимальной стоимостью целевого действия.

1. Google Ads в Ташкенте: Управление ИИ-алгоритмами

Google занимает лидирующую долю в мобильном поиске Узбекистана. Мы используем передовые инструменты платформы:

  • Поисковые кампании с точной соответственностью: Снайперский захват транзакционных запросов с максимальной готовностью к покупке.
  • Performance Max (PMax) нового поколения: Использование смарт-кампаний с обучением на конверсиях из вашей CRM. Алгоритм сам находит клиентов в Поиске, YouTube, Gmail и КМС.
  • Микро-таргетинг по геолокации: Настройка показов рекламы с точностью до отдельных районов Ташкента (Юнусабад, Яшнабад, Сергели) для локального бизнеса.

2. Яндекс.Директ в Ташкенте: Работа в B2B и E-commerce

Яндекс традиционно силен в десктопном поиске и коммерческих нишах (недвижимость, стройматериалы, оптовые продажи, финансовые услуги):

  • Мастер Кампаний и Товарная Галерея: Мгновенный показ карточек товаров с ценами прямо под поисковой строкой.
  • РСЯ (Рекламная сеть Яндекса): Догоняющая графическая и видео-реклама на топовых информационных ресурсах Узбекистана.

3. Связка PPC-трафика с Telegram Mini Apps (TMA)

Для локального ритейла и сферы услуг мы выстраиваем короткие воронки. Вместо того чтобы вести кликающего пользователя на медленный сайт, объявление перенаправляет его по deep-link ссылке в Telegram Mini App. Пользователь открывает каталог за доли секунды, выбирает услугу и оплачивает через Click или Payme в 1 клик. Стоимость конверсии (CPA) в таком сценарии снижается в 2–3 раза.

Таблица: Самостоятельная настройка vs Профессиональный Performance-PPC

Параметр оценки

Самостоятельная настройка / Фриланс

Performance-PPC от KelyanMedia

Оплата за результат

Оплата за «клики» (CPC)

Оптимизация под стоимость лида (CPL) и ROMI

Работа с семантикой

50–100 поверхностных запросов

1500+ кластеризованных запросов + минус-слова

Языковые кампании

Только русский язык

Раздельные кампании RU / UZ-lat / UZ-cyr

Управление ставками

Ручная корректировка раз в неделю

Автоматические биддеры и скрипты 24/7

Учет телефонных звонков

Не ведется (потеря 50% данных)

Динамический Call-tracking с записью звонков

Оптимизация посадки

Реклама ведется на главную страницу

Персонализированные авто-посадки или Telegram TMA

Прозрачная сквозная аналитика: От клика до чека в кассе

Специалисты KelyanMedia не отчитываются показателями CTR или количеством кликов. Вас как владельца бизнеса интересует чистая прибыль.

Мы связываем рекламные кабинеты Google Ads и Яндекс.Директ с Google Analytics 4, сервисами Call-tracking и вашей CRM (Bitrix24, AmoCRM, 1С).

Что видит клиент на онлайн-дашборде KelyanMedia:

  • CPL (Cost Per Lead): Точная стоимость каждой заявки и телефонного звонка с контекста.
  • CAC (Customer Acquisition Cost): Сколько рекламных денег потрачено на привлечение одного реально купившего клиента.
  • ROAS / ROMI: Коэффициент окупаемости рекламных расходов по каждому ключу и объявлению.
  • Автоматическая отсечка фрода: Алгоритмы фильтрации недействительных кликов (скликивания конкурентов).

Discuss the project

Submit a request, and our expert will conduct an express audit of your niche and prepare a proposal tailored to you.

Brief for calculation
cost

Answer a few questions to calculate the cost of our services. We'll find solutions tailored to your needs and budget.
What exactly do you need?
Do you have your own website?
How many clients do you need per month?
Thank you for your answers!