A corporate logo is an important component of brand identity. It is what announces the company to the world, is etched in memory, and guarantees quality. It is difficult to imagine the life of even a small company without such an element.
If you are looking for specialists to create logo for a company in Tashkent, then read on to learn more about how you can do it yourself or with the help of professionals.
What is a logo?
Logo (logo) – a small corporate drawing created to distinguish a company from its competitors. Sometimes logos are called emblems, trademarks. Of course, a logo is an integral part of a company's corporate style, which requires special attention. The fact is that a company's logo should not only be memorable and different from competitors, but also "have character." It should embody the company's values, its ideas, and aspirations. If a logo were a person working in a team, it could definitely be called a symbol of the team. For business, a drawing is also partly alive. Over time, it is subject to update.
History of the logo
Stories about the emergence of the logo sometimes begin with ancient times, when primitive people depicted everything they saw around them on the walls of caves: animals, people, hunting. Rock paintings are considered the birth of visual perception. The found writings are also not accidental in the history of the emergence of the logo. The creation of a visual image with a name on a plate was also associated with a particular place or person.
A person receives approximately 90% of information through their eyes, that is, through visualization of the world around them. Accordingly, an emblem is the very visualization that consumers remember and associate with a brand.
The appearance of the brand is also related to the history of the emergence of the emblem. The fact is that brands in ancient, middle and late centuries not only allowed to tell about themselves, but also to mark their territory. For example, minting coins of some country with the image of the ruler glorified him, special symbols were burned on the bodies of cattle and slaves, indicating belonging to the owner. Symbolism improved and came into the world with new colors, original stories, unique images.
Heraldry can be attributed to the visual component of each country, order, clan.
The term “logo” appeared in the 19th century and was designated by a combination of two to three characters of a typographic font.
The first officially registered logo is considered to be a graphic drawing from 1876 of Bass beer (Bass & Co). At that time, beer was popular in Britain and still exists. The logo was registered by the owner of Bass & Co, William Bass.
Ten years later, in 1886, the logo for the popular soda drink Coca-Cola appeared. The name and logo were invented by an accountant named Frank Robinson, who worked for John Pemberton (the creator of Coca-Cola).
There is an interesting story behind the appearance of a musical instrument on the label of Irish beer called Guinness. The label depicts a harp. Guinness registered the national symbol of Ireland as a trademark in 1876. Because of this nuance, the harp depicted on the coins (euro) had to be turned upside down.
Another interesting story is related to Adobe. We all know such products: Adobe Photoshop, Adobe Illustrator. The logo was created by the wife of one of the founders. The letter "A" inscribed in a rectangle is a stylized "A" and a triangle.
The symbolic image of Hyundai is people shaking hands in the shape of the letter "H". This reflects the relationship between the organization and the customer.
Brilliant minds like Salvador Dali, who created the world-famous flower of one of the "sweetest" brands Chupa Chups, spend about an hour on creating a logo. However, this is rather an exception to the rule, when a hastily created image became so popular.
These are just a few examples of how symbols were created, changed over time and reached us in their modern interpretations. It is extremely rare to find brands that have not changed themselves and have not rebranded their logos, among other things.
Logo functions
Many people do not think about the functions of a logo. It sounds a little unusual, because it would seem that it is just a drawing with an image of an object or a living creature, inscriptions. But no! Everything is not so simple. A graphic image has its own functions:
- Distinctive. As was written above, the image should be different from competitors and associated with a specific company. For example, when you hear Starbucks, an association with a mermaid on a colored round background begins in your head. The logo is about individuality;
- Protective. Individual design protects goods, services, being the property of the company;
- Quality guarantee. The displayed logo is a guarantee of the product quality. That is, any user of your goods, services has already verified the quality of the product and no doubts will arise;
- Advertising. The image created through the logo helps the company become easily recognizable among its audience, easily recognize the product/service, reputation, advertising and quality.
Logos of companies in Uzbekistan perform many functions that help them improve their brand and interact with the target audience. Here are some examples of the functions of logos of companies in Uzbekistan:
Brand Identity: A logo is a key element of brand identity. It visually represents the company and allows consumers to easily recognize it among others.
Uniqueness: Logos help companies stand out from the competition. They need to be unique and memorable to attract customers.
Communicating Values: A good logo can communicate a company's values and philosophy. For example, if a company is committed to environmental responsibility, the logo may contain elements related to nature.
Establishing Trust: A professionally designed logo can create an impression of reliability and quality in consumers. This is especially important for companies operating in areas where trust is important, such as medicine or finance.
Promoting Products and Services: Logos can be used to promote specific products or services of a company. For example, if a company produces a line of home goods, the logo can be customized for each of them.
Associations and emotions: Logos can evoke certain associations and emotions in customers. For example, a logo with bright colors and positive images can create associations with joy and pleasure.
Global Recognition: If a company plans to export its products or services outside of Uzbekistan, a logo can help in global recognition and attract international customers.
Examples of logos of companies in Uzbekistan that perform these functions can be logos of banks, travel agencies, textile manufacturers and other industries that are active in the country's market and beyond.
Is it possible to create a logo yourself?
Creating a logo for your company in Tashkent requires a careful and conscious approach, without haste. It is important to carefully select colors, shape, contour and inscriptions, and exclude everything unnecessary.
While creating such a key symbol can be expensive, it is best to leave this task to professionals. There are many experienced designers and firms in Tashkent who are ready to help you create a logo that will suit your needs.
At the initial stage, you can make a logo layout yourself. However, for large companies this is a rarely used practice, while small businesses can start with this option. For inspiration, you can explore images on the Internet, focusing on the topic of your business, or look for ideas on Pinterest, where there are many arts on different topics.
Remember that your logo should not be a copy of another company's design. Therefore, if you need a unique logo, you will have to create it yourself, learn how to create a layout and transfer it to digital format. If this is difficult, then it is better to contact professionals to save time and get the perfect logo for your company in Tashkent. Below are some tips that will help you get the perfect result.
6 Tips to Get the Logo You Want
- Collect references. References in design are previously created artistic images, works that inspire. A kind of analogue of what you would like to see approximately, personalized for yourself. You can collect them on the Internet, especially a lot of different things can be found on Pinterest;
- Decide on the color (colors). As was written above, color plays an important role. It should reflect the character of the company, correspond to the brand book - the color palette of the corporate style. Special attention should be paid to color, so it is very important to highlight several colors from which you can choose several for further work;
- Decide what the graphic design will be. This refers to the inscription or image. The inscription refers to the company name, such as "Bruce & Co."
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- If the choice falls on the signature, then it is necessary to select a font solution. The font should be easy to read, so that each client can easily read and remember the name of the organization.
- If an image is chosen, then it is necessary to determine the shape (circle, square, triangle), what will be depicted inside - a real animal (for example, a bear or a raccoon), a fictional mythical creature (for example, a unicorn, a mermaid, etc.), perhaps the image will be invented individually (for example, something combined that did not exist before).
- The geometric shape of the logo does not depend on the inscription or image. In any case, the figure will have to be chosen. Even if it is a white background without any lines, you need to think about how the logo will be cut out or shown on other background solutions;
- Describe the portrait of the target audience. A qualitatively described portrait of the consumer of a specific product allows you to create a suitable one with almost 100% accuracy. It is imperative to take into account the color preferences of the audience, age. Not everyone likes this or that color equally, but correctly chosen shades will play a role in your favor. Regarding age. Age categories can be different. And the focus should be on trends, hobbies;
- Fill out the brief. The brief is a kind of questionnaire for the contractor and the customer, in which the necessary information is indicated. The brief includes information about the company (name, type of activity and other information); description of the target audience; your contact information; a brief description of competitors (advantages, disadvantages, what they like and don’t like); materials in the form of corporate style documents; references you liked; restrictions; budget and deadlines.
Logo development should not be entrusted to a novice designer or freelancer. If you want to create a quality logo, fill out this form. The completed brief is given to the contractor for review. Then the next stage of face-to-face discussion takes place. Additional nuances, budget, and deadlines are discussed again.
Conclusion
There are many ways to create a branded logo yourself or with the help of professionals. However, to be successful, it is necessary to devote sufficient time to developing this important detail of the brand. The logo will serve your company for many years, and perhaps centuries, helping to stand out from the competition and strengthen in the minds of your target audience.
In this context, as in Tashkent, where the business sector is also actively developing, it is better to entrust the development of a graphic image to experienced designers. They will help create a logo that will become a reliable ally of your business on its path to success.
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