Today, a website is a necessity that expands business opportunities. It is important to decide on its choice at the stage of the idea of creating an Internet resource. This approach will save time and budget, since subsequent creation from scratch will require considerable funds.
So how do you make the right choice? In fact, even the wrong choice will lead to a result. The main thing is not to stop there. The site needs to be constantly developed, improved. Which site is right for you, we will analyze below.
What types of websites are there?
There are several types of websites. Each of them has a specific purpose: online sales, detailed information about a product or service, information about the company for future partners.
Landing Page: what is it for?
Landing Page or landing consists exclusively of one page. "One-pager" is designed to tell information about a product or service, collect applications for further sales. A well-created landing page with a competently built sales funnel brings considerable income.
Landing pages are created temporarily, since their main tasks are:
- tell about the company's products and/or services;
- Encourage the user to make a purchase;
- Collect a customer base.
The advantages of a one-page site include:
- Increasing sales of one or more products (goods, services). The site encourages impulse purchases;
- Collecting a customer database for further sales. Various fields for entering information are created on the web resource, which are mandatory.
The disadvantages of landing pages include:
- The high cost of website development;
- Difficulty in SEO promotion;
- Promotion through online advertising.
Corporate website: why create one?
A corporate website is a complex multi-page website that serves more than just a business card for a company. Such websites are designed to tell more about the company in more detail.
The sections of the site are carefully thought out from an informational point of view. The corporate site does not sell goods or services. It provides information about products with a detailed description and the ability to download a catalog.
In addition to providing information about the company online, a corporate website can be internal. They usually publish news, notes, and photos exclusively for employees.
Strengths of a corporate website:
- Detailed information about the company, news, gallery;
- The site is suitable for SEO promotion and contextual advertising.
Weaknesses of a corporate website:
- Not suitable for selling goods and/or services on the Internet;
- Can be expensive to develop.
Online store: popular type of site
Online sales have become more popular than physical stores after the Covid-19 situation. Such resources are gaining momentum every day.
Such a web resource is suitable for selling goods and services. A created and beautifully designed showcase, a customized sales funnel allow you to sell products around the clock.
Online stores provide consultations both by phone and with the help of an online consultant, and offer convenient payment methods.
Due to the creation of many pages, such sites have a lot of information: from the description of the product or service in the corresponding product card to maintaining a blog, in which they talk about the use of the product, life hacks. Reviews are worth mentioning separately. For each product there are reviews that allow you to evaluate the quality of the product from previous users. Reviews, like other pages, have good weight for website promotion.
Advantages
- Significant savings on employees and rental space, which allows to reduce the cost of goods;
- Setting up contextual and targeted advertising;
- 24/7 sales, convenient payment without leaving home;
- By implementing analytics systems, you can track your customers' actions in detail. This approach will allow you to improve the site and offer interesting offers;
- The site is suitable for SEO optimization;
- It is possible to leave reviews on the product.
Flaws
- An expensive development that requires attention to every detail;
- Constant support of the site. The resource will need improvements and refinements. Up-to-date information on products in the product card is especially important. A detailed description motivates to make a purchase faster;
- Monitoring the relevance of information about the availability of products on the resource.
Business website: what is this?
Business website – a multi-page website that tells about the business as a whole. There is feedback, sometimes there is an opportunity to purchase goods or services directly. In most cases, such websites are preferred by large industrial organizations. This format is also suitable for small and medium businesses.
Strengths include:
- formation of the company's image and recognition;
- building trust;
- search engine promotion;
- Setting up targeted and contextual advertising.
Weaknesses include:
- such sites rarely sell products. All information is provided for deep familiarization with the company, the field of activity;
- can be expensive at the development stage.
Business card site: What is it created for?
A business card website, as a rule, can be either single-page or contain up to three pages. In essence, it is the same business card, only in electronic form, in an expanded format, and more colorfully presented to the user. It does not carry commercial value. The main message is to briefly tell about the organization, goods or services.
The advantages include:
- low cost of development;
- a comprehensive description of products, about the company.
The web resource has the following disadvantages:
- Not suitable for SEO optimization and online advertising;
- There is no possibility to make sales. The resource only provides information.
E-commerce projects: How is it different from an online store?
Electronic commerce, or e-commerce, is a multi-page website that resembles an online store. However, an e-commerce site is much larger, as it presents products from different sellers, and not just oneIn other words, it is a marketplace – a platform that has a showcase for each seller selling their goods through a third-party resource.
E-commerce can replace an offline store, saving on staff. However, for this type of site, it is necessary to think about delivery or pick-up points.
Among other things, the availability of reviews about the seller and the purchased product helps users make a choice. Some marketplaces have the ability to contact the seller using their website. That is, an e-commerce site can be called an intermediary between the user and the seller.
The advantages include:
- Possibility to make sales around the clock;
- The resource operates seven days a week;
- 24/7 support, online payment option, delivery;
- Suitable for search engine optimization and online advertising setup;
- Wide range;
- Development of marketing proposals;
- Setting up analytics systems, CRM systems;
- Sales can be made both within one country and worldwide;
- The ability to leave reviews on both products and sellers.
The disadvantages of this resource include the following:
- Expensive, since this resource requires careful development of the design, product cards, CMS for adding products, and the ability to securely pay;
- High level of competition;
- Logistics problems;
- Inability to touch the product. This is especially true for electronics. While clothes can still be tried on at the pick-up point (preferably in your own), things may be a little worse with electronics due to the complexity of the product;
- A large budget is required for advertising, website maintenance, and maintaining up-to-date information.
Budget
For a competent budget calculation, it is better to turn to professionals. The fact is that most Internet resources are not cheap to develop. As a rule, this includes the following work:
- Competitor analysis, which allows you to identify the strengths and weaknesses of your opponent. With the help of such analysis, a unique resource is created for you, taking into account the necessary parameters;
- Niche analysis, which will allow you to better understand what needs to be implemented on the site;
- Analysis of the target audience is necessary first of all, because the correct assessment of the audience will determine the success of the site, its improvements (additional expenses), and the setup of the sales funnel;
- Proper UX/UI design, which is designed to make the site easy to use. This may also include developing exclusive fonts for your site, which also requires additional costs;
- For online store websites, e-commerce, it is necessary to set up analytics systems, connect a CRM system, send e-mails and many additional necessary tools for analyzing the site's operation, customer actions. This approach allows you to evaluate each action. Based on the data obtained, they think over interface improvements, promotions and special offers, install additional extensions or add pages;
- Developing a website from scratch takes more time. This type of development allows for more flexible control of the code, implementation or modification of the website. A well-designed CMS (admin panel) will allow you to add or change information on the website faster. Many CMS systems are developed independently, in accordance with the desired.
It is worth noting that it is better to decide on the choice of a web resource in advance and not save. Any addition, improvement or radical change in design can result in a large sum. Of course, over time, any site goes through a rebranding stage. The most important thing is to determine the specific goals that a particular web resource should achieve.
In this case, the help of professionals will be indispensable. A correctly calculated budget will help save expenses on unnecessary pages, designs and much more.
Conclusion
Choosing the type of web resource is a responsible matter. Of course, creating a website requires time, data analysis, and high-quality sales funnel setup. In addition to the above, it is necessary to adhere to the corporate style of the brand, because it also forms an opinion about the organization. Be sure to think in advance about what analytics systems you will connect. Think about the convenience of promotion on the Internet. If optimization is not required, then get ready for promotion through advertising (business card site, landing pages).
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