Why does a business need a telegram channel?
Telegram has become a platform for distributing advertising, and entrepreneurs are finding new opportunities to promote their business in it.
For what purposes should the Telegram channel be used?
- Informing. Inform about new developments in your company: product range/service updates, price changes, moving to a new office. Telegram will complement your social media page and even replace your email newsletter.
- Creating a personal brand. Share knowledge and life hacks from your field of activity. Write expert materials, talk about the work of your company, etc.
- Indirect sales. In Telegram, channel subscribers usually do not ignore new messages. The audience is more interested in your content and your brand's products.
- Direct sales. Post photos of new products in the channel, inform about promotions and discounts
Telegram has several significant advantages for business:
- Speed. Telegram works faster than regular websites or email services.
- Convenience and simplicity. Telegram has a clear interface: a beginner will understand its settings and functions in a few minutes.
- Cross-platform. Write short messages and add pictures from your phone. Type long texts from your computer.
Look for your competitors in Telegram. If they are not there, then you definitely need to be the first to create a channel.
.
How to promote a telegram channel
- We are collecting subscribers. After posting a few messages, invite your friends and acquaintances to your channel. Be sure to leave a link on social networks. This will create your first dozens of readers.
- Channel catalogs. Use Telegros, Tgstat, Tlgrm and other free channels for initial promotion.
- Mutual PR. When your Telegram has 500 subscribers, start looking for channels related to your topic. Agree with their owners to publish messages in each other's Telegram channels. Also, promote other channels with similar topics, they, in turn, will promote you.
- Use external links. Post links to your channel on social media and other platforms.
- Free bots.
Take advantage of Telegram bots such as:
- @like – to collect likes;
- @vote – for creating polls;
- @ControllerBot – for editing texts, adding images and creating scheduled messages;
- @tgstat_bot – for collecting statistics.
And finally, we remind you: write original content, do not copy texts from the Internet, and determine the frequency of publications for the Telegram channel.
Follow us on Instagram to read more useful materials about SMM.
English 
Russian