YouTube is a popular tool for promoting your business. However, even if you are actively creating videos, it does not always mean that you are moving in the right direction. It is necessary to understand how your channel works, how successful it is, and whether it affects the achievement of your goals.
To evaluate your channel and its performance without having to involve experts, your YouTube channel statistics are a key tool. They allow you to gain insight into the channel’s performance and make informed decisions. In this article, I will explain how you can obtain and interpret channel statistics.
Where to see statistics
If you are looking for online services and extensions to analyze your YouTube channel statistics in more detail, here is a list of recommendations. These tools have similar functionality, but differ in the volume and complexity of the data provided.
Getting to know YouTube statistics using specialized services
In today's world, access to analytical tools helps manage and develop YouTube channels more effectively. To avoid information overload, we will consider important aspects of channel analysis and optimization using the example of the VidIQ service.
Analytics
In the Analytics section, you can study your subscribers in more detail, find out which videos generate the most interest, how much time they spend watching your content, and how successful your promotion methods are.
YouTube SEO
This section allows you to determine the total number of views for your videos and analyze the strength of your titles and the effectiveness of third-party advertising. The graphical chart displays channel statistics, including total views, suggested views, and search views, allowing you to analyze changes over a selected period.
Channel overview
The Channel Overview section will help you assess the level of engagement of your viewers. By dividing the total viewing time by the number of views, you can determine the average time a user spends watching a video. This will allow you to identify up to what point viewers watch a video, at what point they close it, and what needs improvement.
Demographic data
Demographics analysis will help you better understand your target audience. In the metric, you will be able to see which gender and age are most interested in your videos. This data is presented in graphical form and as a percentage.
Using modern analytics services, you can analyze, optimize and develop your YouTube channel much more effectively, taking into account the tastes and needs of your audience.
Insiders
Here you'll find information about your channel's most popular videos, search queries, playlists, and other key elements.
Valuable advice: to promote your video, it is recommended to use a native promotion service. You will be able to select an audience by 30 criteria, and the service will automatically place your video in places where your audience lives. Thus, 100% organic views are provided.
Video Analysis
Track which videos have become the most popular of all time. Analytics are presented in the form of a table, including video titles, number of views and viewing duration.
youtube statistics new video analysis
Search queries
Identify the most popular search queries. By analyzing metrics, you can determine the interests of your audience, which will help you build a content plan and scripts for future videos that will help increase the popularity of your channel. The data is organized in a table containing the search query, the number of views, and the total viewing time.
Optimal time to publish
Explore the times when YouTube videos are most engaged. This data can help you determine the best time to publish new videos, ensuring maximum reach. Analytics are presented in two formats: the top graph shows the dependence of viewing time, and the bottom graph shows the distribution of activity by day of the week.
Audience geography
Explore the geographic distribution of your subscribers. This information will help you fine-tune your target audience and, if you have a significant number of international viewers, add subtitles to expand your reach. Statistics are presented as percentages.
Playlist Analysis
Study the popularity of your playlists among users. Analytics are presented in the format of a rating table containing the playlist name, number of views and interaction rate.
Using such information provided by modern services, you will be able to more consciously analyze and optimize your YouTube channel to attract and retain an audience.
Analysis and Conclusions
Analyze your channel's overall development and identify areas that lack attention. For example, you may find that your videos have a high number of views but not enough likes. This may not necessarily mean that viewers don't like the content; they may simply not be thinking about the likes they give. In this case, in future videos, you can prompt viewers to like the content if they find it interesting.
This section shows the main metrics of your YouTube channel, including the number of subscribers, views, likes, comments, engagement rate, and number of uploaded videos. The analytics data is presented in numerical format.
Studying trends
Track changes in views, impressions, and likes over a period of time. This will allow you to determine whether interest in your channel is growing or declining. Metrics are presented in a table, including statistics for 7 and 30 days, as well as the dynamics of changes in percentages.
Video analysis
Visually determine which video has become the most popular among all those uploaded to your channel. By analyzing statistics, you can identify the most popular topics and create a content plan based on this data. The table provides information on the title, publication date, tags, views, likes and comments. You can also view detailed analytics for a specific video.
Analysis of descriptions
Run campaigns by video descriptions and tags. Evaluate the rating of points assigned by the service for each description and tag. This will help you understand which tags are relevant and relevant to user queries, as well as which description structure is more effective. You can run a campaign by number of videos, a list of videos, or a playlist.
Subscriber Analysis
Explore the most popular videos among your subscribers and the top channels they subscribe to. This will help you better understand your target audience's interests, what content they enjoy, and use this knowledge on your channel. The section also provides data on the best video upload times in graphical format, as well as the ability to change the time zone.
Search Engine Optimization
Study all the analytics by tags, select the most suitable keywords and add them to your videos. This optimization can be done even for previously published videos, which will allow you to raise even old posts in search results.
Mass optimization
The most optimized videos will be shown at the top of the search results. Add recommended keywords or ignore them by selecting them one by one or several at once.
Analysis of popular channel tags
Study popular tags on your channel and determine which ones you have the best performance for. The service will evaluate how effective a given keyword is for your channel. You will be able to find out how many times a month users search for a certain word on YouTube, how often a certain tag is used in search queries, and the number of videos that compete for that keyword.
The statistics show the total number of times this tag appears on your channel, the highest search rank achieved with this tag in search queries, and how many times this tag appears in the top 50 search results.
Search keywords
Search by keywords. After entering the query, a table of tags associated with the keyword will appear. Details about each column were discussed above.
Added keywords
In this section, the service tracks the keywords you've added to your channel. You'll be able to see when and what keywords were added, who did it, and what video they belong to.
Competitor Analysis
Compare your analytics with your competitors. Although not detailed, this section gives you an overview of your views and subscribers, presented in a graph and summary table for a week, month, or three months.
Competitor Data If you're having trouble, I'll explain how to add the YouTube channel ID you want to compare to.
Open a competitor's channel, right-click and select "View code". youtube statistics code step two In the search box on the page, enter "channelid content", the identifier will appear next to it. youtube statistics new code for competitors two Paste the copied identifier into the "Compared channels" field. Analyzing data inside YouTube Now let's look at how to view statistics directly in YouTube. The section is located in the Creative Studio and offers two types of analysis: standard and advanced. Let's look at both options in more detail.
Advanced Analysis
For a deeper understanding of the data, you can go to advanced analytics. You can do this by selecting “Learn more” in a specific section, or by clicking “Advanced Analytics” in the upper right corner of the screen. This section provides information similar to that found in the regular statistics sections, but here you can find more detailed information such as data on operating systems, tips, viewing languages, and more.
Key indicators
Use the graph to explore information on the selected category. Here you will find sections such as: video, traffic sources, location, viewer gender and age, dates, playlists, device type and ad type.
Additional indicators
In the More section, explore analytics for: YouTube product, post formats, playback locations, operating systems, subtitles, video information languages, views in different languages, end credit element types, tooltip types, and sites.
Views and CTR
In the summary table below, analyze information about the number of views, watch time, average view duration, impressions, and CTR for icons.
Data comparison
Compare individual metrics, such as the most popular videos or analytics for the previous and current periods. The comparison is also presented as a chart and a summary table at the bottom. You can compare any statistics available on the YouTube platform.
Conclusion
Understanding YouTube analytics is more than just a tool; it’s a key resource for growing a successful channel. Regardless of your audience size, using analytics will help you make informed decisions, adapt to your viewers’ interests, and strive to continually improve your content. Remember, analytics is more than just numbers; it’s an opportunity to better understand your audience, achieve success, and reach your goals on YouTube.
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