To create a successful advertising campaign and promote a website, a specialist cannot help but collect data about users and visit details. To do this, optimizers use several analytical tools.
Why is it important to analyze traffic?
Comprehensive website analytics will allow you to better understand your audience and will tell you:
- Where do guests most often come from (search engines, social networks, clicks on links from other sites);
- Which pages have become popular and which ones still need some work;
- Does the visitor spend enough time on the sales page?
- What percentage of guests become buyers;
- audience, gender and age of which most often visit the site.
Analytics tools collect all the data and create charts and graphs from it so that owners and optimizers do not have to collect and process the information themselves. Based on the reports received, you can conclude whether the site is being promoted correctly and whether the marketing plan is correctly drawn up.
Traffic tracking tools
- Google Analytics will help you find out what queries users use to find your site, which pages are the most popular and readable, and will also provide you with a lot of detailed information that can be used for marketing research.
- Piwik is a program that is installed on a web server and collects data in real time. It works similarly to Google and displays the same basic information.
- Woopra is a website analyzer that combines statistics collection and online chat support with users.
- FireStats is a multifunctional and free service, although its interface is in English. It can work with popular CMS (WordPress, Joomla, Drupal, etc.) and web platforms. Clicky combines the simplified capabilities of Google Analytics and other interesting functions (for example, collecting email and guest logins, mobile phones, addresses).
It is worth mentioning Google Webmasters Tools, which is included in the Analytics add-on. It is used by SEO professionals, but the average user will easily master the basic functionality of the service.
The most important Google Webmaster Tools analytics:
- The number of website impressions and clicks on it.
- The most popular high-frequency and mid-frequency queries that direct visitors to a web resource;
- Average position of promoted keywords and pages;
- Links to internal sites;
- Lots of external links;
- Error pages and blocking by Googlebot.
Top best sites and programs for analysts:
1) Alexa is an online service that provides complete information about competitors, their traffic, positions and errors.
2) Xenu – a program for monitoring the internal optimization of a web resource, the number of correctly configured and erroneous pages. Its paid and advanced analogue is Screaming Frog.
3) SeoLib is a simple service with many free features for tracking keywords and link quality.
4) KeyCollector is a desktop key collection program that, unlike Google's tools, has more features and search options.
5) Semonitor – a position management program. It is paid and functions like other online analytics tools, collecting information in real time.
6) LinkPad is a free website analyzer that tracks a ton of your and third-party external links. Its paid and more functional version is Ahrefs.
7) PageWeight – a tool that calculates page weight and analyzes internal links.
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