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Automotive lawyers in case of accidents

Service: legal assistance in case of road accidents
Promotion format: contextual advertising + web analytics

 

Point A - Initial situation

  • The client came to us with the task of stabilizing the flow of requests. The main challenges at the start were:
  • highly competitive niche, which increased the cost per click;
  • the advertising account was overloaded with ineffective campaigns;
  • there was no correct analytics on application sources;
  • The cost per lead gradually increased, decreasing the profitability of customer acquisition.

 


Point B - Work completed

  • We've built a fully managed lead generation system:
  • restructured Google Ads to address key legal road accident scenarios;
  • We collected a relevant semantic core and filtered out expensive, irrelevant queries;
  • implemented events in analytics (calls, forms, WhatsApp);
  • enabled optimization for real conversions;
  • tested various creatives, extensions and landing pages;
  • We regularly optimized bids and disabled unprofitable search links..
  • This allowed us to reduce the cost per application and maintain stable lead generation for several years.

 


Working period

2.5 years

 

 

Advertising budget

  • Total budget: 10,200 $
  • Actual expenses in the office: 9.63 thousand $
  • Average monthly budget: ≈ 340 $/month

 

 

Results

  • Cost per lead: 3.2 $
  • Clicks: 18.1 thousand.
  • Views: 150 thousand.
  • Average cost per click: 0.53 $
  • Taking into account the CPL ≈ 3.2 $, the client received approximately 3,000+ leads during the entire period of cooperation.

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Service: production and installation of stone stairs Tools: contextual advertising + web analytics Point A - Initial situation The client contacted us with a need to consistently receive orders in the premium construction services niche. Key challenges before starting work:

  • high cost per lead due to a narrow and expensive audience;
  • low efficiency of advertising campaigns - there were clicks, but they did not convert into requests;
  • lack of analytics: it was difficult to assess the actual performance of channels; 
  • part of the budget was «eaten up» by irrelevant requests (non-stone stairs, repairs, railings, etc.). 

Point B - What we did

We've developed a strategy to attract applications for a narrow niche:
  • We completely rebuilt the Google Ads structure for specific types of stairs and materials;
  • We cleaned up the semantics, disabled irrelevant queries, and added a large number of negative keywords;
  • implemented web analytics, connected call and application tracking;
  • optimized bids based on efficiency and user behavior on the site;
  • We tested creatives, clarifications, and extensions to improve ad relevance;
  • We implemented a strategy for maintaining contextual search results with minimal costs. 

Working period

3 years

Advertising budget

  • Total budget: 2 000 $
  • Actual expenses in the office: 1.98 thousand $
  • Average monthly budget: total ≈ 55 $/month
(This is one of the most cost-effective projects in the portfolio with an excellent CPL.)

Results

  • Cost per lead: 2,5 $
  • Clicks: 4.08 thousand.
  • Views: 30.1 thousand.
  • Average cost per click: 0,48 $ 
With a CPL of 2.5 $ the client received approximately 800+ targeted applications for the period - with a minimum advertising budget.

Manufacturing of stone stairs

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