Project Description:

Yosh Olim is an educational project for children aged 5 to 12, which allows the child to immerse themselves in scientific knowledge in an interesting and exciting way.

Targeted advertising was set up. The campaign itself was built on the basis of a sample of 7 segments of the target audience, and 2 advertising creatives were built for each segment. Thanks to their analysis, we optimized advertising and scaled the best results. As a result, the number of children attending the project's master classes increased. 40-50 parents with children attended each master class, held twice a month. After the introduction of free demonstration classes and active customer attraction, the number of applications directly for the purchase of training courses, especially in robotics and chemistry, increased significantly.