Website promotion in Google remains one of the key tasks for online business owners and marketers. At the same time, the constantly changing search engine algorithm requires SEO specialists to constantly adapt and change their promotion strategies. In this article, we will look at the main tips and strategies for website promotion in Google in 2023.
What should a website be like for promotion?
To promote a website in the Google search engine, several methods are used, one of which is contextual advertising. However, in order to successfully attract the target audience and increase conversion, the site must meet a number of requirements.
The first and most important search requirement for promotion is expertise. It is important that the site contains information that may be useful and interesting to the user. For example, if the site is dedicated to selling goods, it should contain a detailed description and characteristics of the product, as well as useful tips on its use. It is also important to monitor the relevance of the information on the site and update it regularly.
The second search requirement for promotion is quality. The site must be made in accordance with modern design and programming standards, have a user-friendly interface, fast page loading and be adaptive to various devices. It is also important to pay attention to the quality of the content on the site so that it is unique, informative and easy to read.
The third search requirement for promotion is relevance. The site must be constantly updated, and the information on it must be relevant and useful for the target audience. It is also important to monitor the operation of the site, its technical condition and security.
The fourth search requirement for promotion is adaptabilityThe site should be adapted to various devices, such as mobile phones, tablets, desktop computers, etc.
This is important because most users today use mobile devices to browse websites.
Considering all these search requirements, we can conclude that for successful website promotion using contextual advertising in Google, it is necessary to create a website that is expert, high-quality, relevant and adaptive. Such a website will attract more users, increase conversion and ensure a high level of sales, i.e. rise up in search results.
Tips and tricks
Quality content
Creating high-quality content remains one of the most important factors for website promotion in Google. It is important that the content is unique, informative, useful and meets user needs. It is worth paying attention not only to texts, but also to graphics, videos and other content formats that will help attract more attention to the site.
Improving user experience
Google is increasingly paying attention to how users interact with the site and is betting on improving the user experience. To do this, it is necessary to ensure fast loading of the site, convenient navigation, adaptive design and other factors that will make the user's interaction with the site as comfortable as possible.
Mobile optimization
Every year, the number of users using mobile devices to search for information increases. Therefore, mobile optimization is becoming increasingly important for website promotion in Google. It is necessary to ensure that the website is displayed correctly on different mobile devices, has an adaptive design and fast loading.
Website promotion in Google in 2023 in Tashkent, as elsewhere, will require taking into account current trends and adaptation to changing search engine algorithms. Here are some tips and recommendations:
Local optimization using keywords: Let’s say you have a restaurant in Tashkent that specializes in Uzbek cuisine. In this case, keywords like “Uzbek restaurant in Tashkent” or “best plov in Tashkent” should be included in your website content.
Mobile optimization based on local habits: Knowing that many Tashkent residents prefer to use mobile devices to search for local establishments, make sure your website is fully mobile-friendly to ensure a convenient experience for mobile users.
Local reviews and social signals: Actively work to attract reviews from satisfied customers on your Google My Business page and social media. These reviews can attract more local customers and boost your search rankings.
Updating information: If your Tashkent restaurant changes its opening hours or menu seasonally, be sure to update this information on your website and social media profiles. This will help avoid misunderstandings and improve the user experience.
Taking into account local events and holidays: If your business is related to seasonal events or holidays, focus on this in your content and advertising campaigns. For example, if you have a gift shop, prepare for sales for the New Year, Nowruz, and other traditional holidays.
These examples demonstrate how to take into account the specifics of Tashkent and local features when promoting your site. Successful website promotion in Tashkent requires flexibility and adaptation to the needs of the local audience.
Search Engine Optimization and Social Media
Social networks are becoming an increasingly important channel for website promotion in Google. It is important to have active profiles in social networks, which will help promote the site, raise it in search results and, thus, attract the target audience. In addition, active activity in social networks can help improve the brand reputation and increase the overall number of links to the site.
Content Optimization
Content has always been and remains a key factor in website promotion in Google. In 2023, this fact does not change. But there are a number of changes that are important to consider. First, you need to focus on the keywords and queries that will be used to optimize the content. It is important not to forget that the content must be natural and easy to read, otherwise Google may consider it spam.
Next, it is important to pay attention to the diversity of content. In addition to text articles, you need to include videos, images, graphs, tables and other formats in your content. This increases user interest in the content and can also improve the search positions of the site in search results.
Another thing to consider is the length of your content. In 2023, content length plays a big role in SEO. Articles with more than 1,500 words have a higher chance of ranking high in search results.
Using a data markup schema
Schema markup is a way to help search engines better understand the content of your site. This can include information about products, services, locations, reviews, and more.
Using data markup schema can increase your chances of appearing in featured snippets and answer boxes in search results. It can also improve your site's visibility on Google Maps, which helps promote your site.
Creating quality backlinks
Quality backlinks are links to your site from other sites. They help increase your site's authority in the eyes of search engines. However, not all backlinks are created equal.
Quality backlinks should be natural and placed on sites with high authority. It is important to remember that the quality of links is more important than their quantity.
Keyword research
To successfully promote a website in Google using contextual advertising, it is necessary to clearly define the goals and objectives that are set for this type of promotion.
Before launching a search advertising campaign, you need to define your target audience, i.e. those people who may be interested in the product or service you offer. This will allow you to determine the necessary keywords that will be used in the search campaign. In addition, the target audience can be divided into segments, which will also be useful for developing a promotion strategy.
Contextual advertising is an effective tool for search engine promotion in Google. It allows you to attract the target audience to the site using keywords that users enter into the search engine. However, for contextual advertising to be successful, it is necessary to carefully work out the keywords for site promotion.
Promotion strategy
Step 1: Selecting Keyword(s)
The first and most important step is to select keywords. To do this, you need to conduct market research, identify competitors, study their sites and determine what keywords they use for promotion. It is also necessary to find out what queries potential customers enter and, based on this, create a list of keywords. It is important to remember that the selected keywords should be relevant to the topic of the site and reflect its main products and services.
To work out keywords, you can use various tools such as Google Keyword Planner, SEMrush, Ahrefs and others. They allow you to get information about how many times a month certain words are searched for and what competition there is for them. This information will help you choose the most effective keywords for your advertising campaign.
Step 2: Grouping Keyword(s)
After selecting keywords, you need to group them. Groups should be logically related and reflect the main categories of goods or services. This will help simplify the process of creating advertisements and increase the effectiveness of the advertising campaign.
Step 3: Create Ads
Creating advertisements is the next step in promoting with contextual advertising. It is important that the advertisements are informative and attractive to users. They should contain keywords and clearly indicate the main advantages of the goods or services. It is also necessary to monitor the correspondence of advertisements and keywords.
Step 4: Determine Keyword Bids
In order for advertising to be effective, it is necessary to set bids on keywords. The higher the bid, the greater the chance of getting to the first page of search results. However, you should not set too high bids, so as not to overpay for clicks.
Step 5: Writing Advertisements
Once you have compiled a list of keywords and prepared a list of negative words, the next step is to write your ads. It is important that the ad copy is attractive and will attract potential customers. The ads should reflect what you offer and why your offer is better than your competitors. Also, be sure to include the value of your product or service in the ads.
You also need to determine which ad type will work best for your campaign. There are several types of PPC ads, including text, image, and video ads. Text ads are the most common ad type and consist of a headline, description, and link to a page on your website. Image ads, on the other hand, use images or graphics to grab customers’ attention. Video ads allow you to create short videos that can help increase conversions.
Step 6: Develop a promotion strategy
Based on the data obtained about the target audience and segmentation, it is possible to develop a promotion strategy using contextual advertising. The key stage here will be the selection of keywords and the creation of advertisements.
Keywords are words or phrases that potential customers can use to find your website in search engines. They should be as specific as possible and match what the user is looking for. For example, if you sell women's shoes, your keywords could be "buy women's shoes," "boots for women," "high heels," etc.
Step 7: Evaluate effectiveness
Evaluating the effectiveness of contextual advertising is the last but not least important step in promoting a website in Google. To do this, you need to set goals and indicators that you want to achieve with advertising, such as increasing the number of visitors to the site, increasing conversion, or increasing sales. To track the results, you can use special analytics tools such as Google Analytics or Yandex.Metrica
EAT and EEAT formula
Google is not just a search engine, but also a company that strives to provide users with the most accurate and useful content. In this context, Google developed the concept of EAT, which is the basis for the search engine ranking algorithm.
What is EAT?
EAT is an abbreviation for:
Expertise (expertise),
Authority
Trustworthiness.
These three factors are key for Google when evaluating the quality of content and sites. In other words, the higher the level of expertise, authority, and trustworthiness of a site, the higher it appears in search results.
EAT was introduced by Google in 2018, as part of a search engine algorithm update called the Medic Update. This update was aimed at improving the ranking of sites that discuss medical issues, as well as improving the quality of the content on these sites.
In order to provide users with the most accurate and useful information, Google has begun to focus on who creates the content and how it was created.
Expertise (expertise)
Expertise is the ability to create high-quality content based on the author’s knowledge, experience, and qualifications. Experts typically have academic degrees, experience in a relevant field, or other relevant qualifications.
Google recognizes experts as content creators who create the most valuable and useful content for users. Consequently, sites that contain content from experts rank higher in search results.
Authority
Authority is a measure of how important and respected the author of the content is. Google uses various factors to determine the authority of a site, such as the number of links to the site, its age, the size and quality of its audience, etc.
In other words, a site's authority is what helps it stand out in search results and attract more potential customers.
Trustworthiness (trust)
TOIn addition, Google also recommends making sure that your site does not contain content that may cause distrust among users. This may include content that is fraudulent, fraudulent links, or contains false information.
Another important aspect is the site's compliance with security and privacy standards. Google believes that sites that do not meet these standards can harm the user experience and reduce user trust.
Finally, Google recommends creating sites that are high quality and reputable. This may include ensuring that pages load quickly, have great design, and provide useful, easy-to-understand content.
Overall, EAT is an important aspect of any site that wants to rank well in Google search results. It emphasizes the need to create quality and useful content, as well as meeting high standards of security and privacy. Sites that successfully meet these requirements will have a better chance of SEO success.
In 2023, Google expanded the well-known EAT formula with another component, which they called “experience.” So, the formula for SEO success, according to Google, now looks like this:
EEAT:
experience,
expertise,
authority
trustworthiness.
To create expert content, you need to not only have experience, but also confirm it on the author's page.
Content quality is an important factor in website ranking in search results. It is important that keywords and phrases are organically included in the text. Search engines are constantly improving their algorithms to identify content that matches the user's query and is SEO-friendly.
It is worth remembering that articles are intended for people, not search robots. To create a trusting relationship with users, it is necessary to provide arguments and evidence in the text. Yandex, like Google, takes into account expertise and authority when ranking pages.
Neural networks
Neural networks can now create not only images and magazine covers, but also text materials. Some New York City schoolchildren are currently using the ChatGPT chatbot to write essays, but the Department of Education has blocked access to the tool because it makes it difficult to distinguish between human and artificial writing.
Here are some ways in which neural networks can be used to promote websites:
Data Analysis: Neural networks can help analyze large amounts of data about user behavior on a site, allowing patterns to be identified and which pages or content are most popular among the Tashkent audience.
Personalized content: Using AI to create personalized content can increase user engagement and retention. This is especially important for taking into account the preferences and needs of local audiences.
Automation of SEO tasks: Neural networks can be used to automate certain SEO tasks, such as competitor analysis, monitoring search engine rankings, and creating content optimization recommendations.
Forecasting trends: Using data analysis and neural networks, it is possible to predict trends and changes in user behavior in Tashkent, which helps to adapt the website promotion strategy.
Neural networks are also used in media, where they can generate headlines and entire articles. For example, since November 2022, CNET used artificial intelligence to write 73 articles on financial topics, such as how to pay off a credit card balance. But can you use such content on your site for SEO?
Google will likely develop filters to detect artificial intelligence in the near future and fundamentally distinguish such content from that created by humans. Therefore, the use of neural networks is not recommended, and it is better to focus on expert materials created by real people.
Conclusion
In conclusion, website promotion in Google in 2023 in Tashkent requires you to carefully analyze and understand the requirements of the search engine. Follow these tips and recommendations to improve your website ranking and attract more potential customers in the capital of Uzbekistan.
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