Key tools of a targetologist

There are many additional tools in the Facebook advertising account that will help you properly plan, manage and analyze your advertising campaigns. Read them in the article and use them to prepare and set up targeted advertising through Facebook Ads.

We also shared with you services that will also help you when launching targeted advertising.

Audience Insights

The tool allows you to study your audience in more detail before launching an ad or planning a promotion strategy. It is located in the Analysis and Report section.

Use the option to:

1. analysis of your page subscribers;
2. analysis of a specific audience: breakdown of users by demographics, interests, age, gender, etc.
3. analysis of your page subscribers.

Use the information you collect to create the creations and messages that will be conveyed in your ads. And save the audience you create to your ad account for use when customizing your ads.

Facebook Ad Library

Helps you find ads displayed in Facebook apps and services. You can monitor your competitors. It is possible to get information for analyzing advertising channels. The work does not require additional knowledge - follow the link, enter keywords and you're done!

Livedune

A service for complex tasks in social networks. With your help, you will be able to collect statistics, analyze the audience, moderate comments and set up automatic publications. The service guarantees complete security of accounts, as it does not ask for passwords.

Business Manager or Advertising Manager

A basic Facebook tool that allows you to:

1.  manage different Facebook and Instagram accounts;
2. add and remove users to manage advertising campaigns;
3. Collect audiences using Pixel and use them for retargeting.

Business Manager is useful if you are working on a team project or running multiple campaigns at the same time.

Creative Hub

Browse Creative Hub for ad ideas, create and share mockups, and most importantly, check your creatives to make sure they meet Facebook's requirements.

Use the tool to:

1. Design your own layouts that can be printed in PNG format or imported directly into an advertising agency for displaying ads;
2. Check the amount of text in your ad image to avoid creating unsatisfactory social media graphics;
3. Display ad options in different formats on Facebook and Instagram.