SERM is a series of measures used to manage a brand's or individual's reputation. Image management is the continuous improvement and maintenance of your brand. What exactly do you need to do to improve your online reputation?
Use both negative and positive reviews to your advantage. Use positive reviews to highlight the strengths of your product/company. This will encourage people to make a purchase. Negative reviews will help you identify weaknesses in your product/service.
Build a positive reputation. If you find a positive review about your company, be sure to respond. We recommend publishing customer reviews on your social media pages or website. This shows that people value your brand.
How to deal with negativity online? Respond to any negative comments whenever possible, but do it wisely. A company's or an individual's reputation is very fragile. While trying to improve your reputation, it's important not to damage it. Here are some tips on how to protect your reputation:
- Don't remain silent. If you notice a negative comment, respond immediately. If you ignore it, there will be users who will happily comment on one negative review after another. Show your customers that you care.
- Don't delete comments. Your audience will certainly see it and may perceive it as an unwillingness to take responsibility.
- Forget about aggression. Never respond to such aggressive comments. Be patient and balanced in your statements.
- Don't make excuses.
If you made a mistake and your customers point it out to you, learn from it and use that experience to improve.
Combine reputation management and SEO. Properly optimized search results will help you prioritize positive reviews of your business. Consistent optimization hides negative reviews in the background of search queries.
Use these recommendations to improve your reputation. If you have any questions, please contact us.
The KelyanMedia team consists of professionals in the field of reputation management.
