SERM is a series of measures used to manage the reputation of a brand or person. Image work is the constant improvement and maintenance of your brand. What exactly do you need to do to improve your online reputation?
Use negative and positive to your advantage. Use positive reviews to highlight the strengths of your product/company. This will encourage the person to make a purchase. Negative reviews will help you identify weaknesses in your product/service.
Build a positive reputation. If you find a good opinion about your company, be sure to respond to it. We recommend that you publish customer reviews on your social media pages or website. This is an indicator that people value your brand.
What to do with negativity online? If possible, respond to any negative comments, but do it right. The reputation of a company or an individual is a very fragile thing. It is important not to damage your reputation while trying to improve it. Here are some tips on how to protect your reputation:
- Don't be silent. If you notice a negative comment, respond immediately. If you ignore it, there will be users who will happily comment on one negative review with another. Show your customers that you care.
- Don't delete comments. Your audience will definitely see it and may perceive it as an unwillingness to take responsibility.
- Forget about aggression. Never respond to such aggressive comments. Be patient and balanced in your statements.
- Don't make excuses.
If you make a mistake and your customers point it out to you, learn from it and use that experience to improve.
Combine reputation management and SEO. Properly optimized search will help you show positive reviews of your business first. Constant optimization work hides negative reviews in the background of search queries.
Use these tips to improve your reputation. If you have any questions, please contact us.
The KelyanMedia team consists of professionals in the field of reputation management.
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