VEDA STOM is a dental clinic in Tashkent that approached us at the website development stage. We created the website from scratch, carried out basic technical optimization, and then began regular SEO promotion in one of the most competitive niches — dentistry.

The work was carried out over 25 months, including a major semantic expansion in the 10th month through the addition of new services, prices, FAQs, and structured content.

 What we did

1. Website development + basic SEO optimization

— a proper structure tailored to dental services;

— fast loading speed and a clean technical foundation;

— an initial set of SEO modules (meta tags, structured data, sitemap).

2. Comprehensive monthly promotion

— writing and publishing expert articles;

— implementing FAQ blocks for enhanced snippets;

— optimizing content for new keywords;

— regular link building (commercial, crowd, and traffic-boosting links);

— replacing weak backlinks and improving the overall link profile quality;

— implementing Article, FAQ, and Breadcrumbs structured data;

— eliminating duplicate meta tags and 404 errors;

— updating the sitemap and adding new pages to the index;

— in-depth analysis of rankings and competitors.

3. Project scaling in the 10th month. We doubled the semantic coverage by adding:

— new service pages,

— expanded descriptions,

— price blocks,

— improved internal linking structure,

— additional optimization for high- and medium-frequency keywords.

 Results

Traffic

— starting point: 0 organic visits

— after 25 months: ~140 visits per week

— growth: steady and smooth, without drops, with spikes following the semantic expansion

— (as shown in the traffic trend graph in the image).

 Positions

— keywords in the TOP positions increased from 0 → 77;

— in the first year — growth into TOP-30 and TOP-20;

— after the semantic expansion — steady progress into the TOP-10;

— new keywords began to index faster thanks to the improved structure and content.

— noticeable active growth in medium- and high-frequency keyword queries;

— significant increase in visibility;

— steady growth in clicks and improved user engagement metrics.

Content and Structure

— previously absent queries began reaching the TOP-10;

— highly competitive services (“implantation,” “teeth cleaning,” “orthodontics”) began ranking in the TOP-20 → TOP-10.

Over 25 months of systematic work, we established VEDA STOM’s sustainable organic presence in one of the most competitive medical niches, multiplied service visibility, increased the number of keywords in the TOP positions to 77, grew organic visits from zero to 140+ per week, and built a solid foundation for further scaling, while continuously optimizing and strengthening the site. Google My Business, which further increased local search results and traffic, creating a solid foundation for further scaling. This project demonstrates how a consistent SEO strategy, expanded semantics, and high-quality content enable confident rankings even in complex and highly competitive topics.