Microloans
Project: promo.tezpul.uz
Point A - Initial situation
The client faced high lead costs and an unstable lead generation rate.
Main problems:
- the advertising traffic was broad and resulted in many non-targeted clicks;
- there was a lack of high-quality filtering of audiences and negative keywords;
- Analytics did not allow us to accurately track real requests and optimize campaigns for conversions.
Point B - Our actions
- We have developed a systematic process for promoting microcredit services:
- We completely rebuilt the Google Ads structure for narrow and targeted segments.
- We filtered out irrelevant traffic and compiled a large core of negative keywords.
- We implemented correct web analytics: events, goals, conversion tracking.
- We optimized rates based on traffic quality and user behavior.
- Conducted A/B tests of ads and landing pages.
- This made it possible to significantly reduce the cost of an application in one of the most competitive niches.
Working period
1 year
- Advertising budget
- Total budget: 2,700 $
- Average monthly budget: about 225 $/month
Results
- Cost per lead: 3.3 $
- Clicks: 11.2 thousand.
- Views: 120 thousand.
- Average cost per click: 0.24 $
- Actual account expenditure: 2.69 thousand $
At the current cost per lead, the client received approximately 800–820 applications during the period of cooperation.
CHOOSE THE BEST
Every company in any business eventually needs a website. A well-designed website is not only a business card and a company's face, but also a key driver of sales.
Kelyan Media – a team of professionals who have been creating and developing custom websites for over 5 years. We believe that a website is a key tool for any business, so our goal is to help our clients achieve a high-quality and effective turnkey website.
Kelyan Media – a team of professionals who have been creating and developing custom websites for over 5 years. We believe that a website is a key tool for any business, so our goal is to help our clients achieve a high-quality and effective turnkey website.
