Yosh Olim is an educational project for children aged 5 to 12 that allows children to immerse themselves in scientific knowledge in a fun and engaging way.

Targeted advertising was set up. The campaign itself was built on a sample of seven target audience segments, with two advertising creatives created for each segment. By analyzing these segments, we optimized the advertising and scaled up the best results. As a result, the number of children attending the project's workshops increased. 40-50 parents with children attended each workshop, held twice a month. After introducing free demo classes and actively engaging with customers, the number of direct applications for training courses, particularly in robotics and chemistry, increased significantly.