Platinum service – comprehensive car maintenance

The website sto.dp.ua is an auto service center that started with zero visibility and no organic traffic. The niche is local but highly competitive, with many service stations, tire shops, and repair centers competing for the same commercial queries. The main goal was to bring the site into organic search for queries related to repairs, diagnostics, maintenance, and other local keywords tied to the city.

 

 What we did

— optimized service pages and added missing practice areas;

— strengthened local SEO: city targeting, structured data, and Google Business optimization;

— expanded semantic coverage for repairs, diagnostics, maintenance, and car brands;

— carried out technical optimization and improved site speed;

— established internal linking structure;

— launched link-building with high-quality local backlinks;

— improved the accuracy of meta tags and content for commercial keywords.

 

 Results

— Traffic: starting at 0, peaking at 5 530 visits.

— Keywords: starting at 20, reaching a maximum of 42 250 keywords.

— The site steadily moved from the TOP 100 to the TOP 50 and then to the TOP 20.

 

The sto.dp.ua project demonstrates that proper technical optimization, expanded semantic coverage, strengthened local SEO, and quality link building can transform an auto service website from zero visibility to over 42 000 keywords and 5 500+ visits, ensuring a steadily growing flow of clients and a strong presence in search for local commercial queries.

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Every company in any business eventually needs a website. A well-designed website is not only a business card and a company's face, but also a key driver of sales.

Kelyan Media – a team of professionals who have been creating and developing custom websites for over 5 years. We believe that a website is a key tool for any business, so our goal is to help our clients achieve a high-quality and effective turnkey website.

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e-zoo.com.ua is a large online pet store that initially had almost no presence in organic search: minimal traffic, low visibility, and a narrow semantic scope. The niche is highly competitive, covering pet food, accessories, veterinary products, and popular brands with strong demand. The main goal was to drive the site’s visibility in organic search for thousands of product and brand queries and ensure scalable growth.   <strong> What we did</strong> - расширили семантику на десятки тысяч товарных и брендовых запросов; - оптимизировали категории: корма, наполнители, лакомства, ветеринарные препараты; - усилили карточки товаров и внедрили структурированные данные; - оптимизировали фильтры для лучшей индексации; - провели технический аудит и устранение ошибок; - внедрили перелинковку между категориями и товарами; - начали масштабный линкбилдинг; - улучшили UX, что повысило глубину просмотров и поведенческие сигналы.   <strong>Results</strong> - Трафик: минимальное значение: 0, максимальное значение: 245 500+ переходов, стабильный рост по мере покрытия товарных групп - Ключевые слова: минимальное значение: 744, максимальное значение: 608 000+ ключей: дальнейшее расширение привело к выходу в ТОП-100/50 по десяткам тысяч ключей   Проект e-zoo.com.ua демонстрирует, как масштабная работа со структурой каталога, семантикой, карточками товаров и технической оптимизацией может преобразить сайт из почти нулевого состояния в мощного игрока: магазин вырос до более чем 600 000 ключевых слов, 245 000 органических переходов, получил огромный охват брендов и категорий и стал одним из лидеров органики в нише зоотоваров.

E-zoo pet store

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