The legal niche is one of the most challenging for SEO: high competition, a saturated market of law firms and consulting services, and strict requirements for content quality. The website kniazev.ru started with low visibility and only a small number of ranking queries. The main objective was to increase organic presence, expand the service-focused semantic core, and improve rankings across key legal practice areas.

What we did

— developed an expanded semantic structure tailored to specific legal services (civil, criminal, family, and arbitration cases);

— optimized the service pages and created expert, topic-specific content;

— implemented structured data markup and improved the website’s technical performance;

— strengthened internal linking to better distribute authority across service pages;

— carried out link building on relevant legal platforms;

— improved content structure and readability to enhance E-E-A-T.

Results

Visibility: minimum value — 157, maximum value — 7 380. The two jumps marked with arrows correspond to the moments when content was enhanced and the structure was optimized, followed by steady long-term growth.

The kniazev.ru project demonstrates that even in one of the most competitive niches — legal services — effective SEO, enhanced content, creation of expert pages, and quality link building can drive sustainable growth. The website increased its visibility from 157 to over 7 300, significantly expanded the set of ranking queries, and secured strong positions across key legal areas, ensuring a steady flow of organic inquiries.