How Google Changed in 2025: New Algorithms and Updates
Abstract: 2025 marked a turning point for the entire SEO industry. Google completely overhauled its search architecture, implemented Gemini artificial intelligence, integrated neural network models into the Core Update, and began the widespread implementation of AI Overviews—smart summaries that generate concise answers directly in search results. Classic SEO no longer operated according to the old rules—the era of GEO (Generative Engine Optimization) had arrived, […]
SEO and GEO: Trends for 2026
Abstract: The search world is rapidly changing: generative AI systems like ChatGPT, Gemini, Perplexity, and Google AI Overviews increasingly produce ready-made answers rather than lists of links. This has given rise to a new strategy—GEO (Generative Engine Optimization)—aimed at making your content a cited source for these answers. In this article, we explore key SEO trends and […]
Top 10 Neural Networks for SEO in 2025
Abstract: Artificial intelligence is changing SEO faster than any search engine algorithm update. Neural networks no longer simply create texts—they analyze search demand, predict user behavior, select relevant keywords, and generate optimized content. In 2025, the SEO market will enter a new era: the "human" approach is giving way to hybrid strategies where humans control AI tools. This article summarizes the top 10 neural networks […]
How to Get to the Top for Competitive Searches: A Complete SEO Strategy for Business
Abstract: SEO for competitive queries isn't a single feature, but a well-structured system where every detail impacts the final result: from technical settings and website architecture to content quality, link signals, UX, and analytics discipline. In this article, we cover the entire process in detail: preparing the website for growth, building semantic clusters, creating content briefs and an editorial plan, and setting up […]
Effective Website Promotion in 2024
In 2024, website promotion remains a key element of a successful digital strategy. To achieve high search engine rankings, companies are increasingly turning to integrated approaches, such as turnkey website development and SEO optimization. Modern SEO strategies for businesses encompass a variety of aspects, from technical SEO and improving website loading speed to creating responsive layouts and […]
5 Levels of Automation: How to Understand Which Is Best for Your Company
Introduction Level 1: Manual Management At the manual management level, business processes are performed manually with minimal use of automated systems. Employees perform most operations using traditional methods, such as paper documents, phone calls, and email. In this mode, automated tools are either absent or minimal. Advantages Disadvantages How to determine if this level is right for your company However, it is important […]
How to Optimize Keywords in Google Ads Campaigns
Want to increase your customer base and improve the effectiveness of your Google ads? Then you need to set up your keywords correctly! In this article, we'll share keyword optimization strategies for Google Ads that will help you achieve your desired results. Analyze your audience. Before choosing and optimizing keywords, you need to thoroughly research your target audience. […]
Crowd Marketing – What is Crowd Marketing, Examples
Crowd marketing, a strategy for engaging with target audiences online, aims to increase interest in a specific product or brand. The main idea behind this method is to create a positive impression of a company by posting unobtrusive reviews, recommendations, and mentions on platforms where the target audience spends their time. Examples of crowd marketing include reviews and recommendations on social media […]
How to promote a website yourself
In today's digital world, owning your own website has become an integral part of a successful business or personal online presence. However, creating a high-quality website is only the first step. For it to truly be useful and attract visitors, you need to actively work on its promotion. In this article, we'll cover the key steps and strategies that will allow you to promote your website independently. […]
Blogging as an effective tool for attracting target audiences
A blog is an effective tool for promoting an online store, as it not only increases website traffic but also builds trust with customers and promotes products or services. Creating and maintaining a blog is accessible to everyone and doesn't require significant financial investment. In this article, we'll look at several effective ways to use a blog to promote an online store with […]