What kind of website do I need for my business?
Today, a website is a necessity that expands business opportunities. It's important to choose the right one when you're just starting out with the idea for an online resource. This approach will save time and money, as creating a website from scratch would require considerable resources. So how do you make the right choice? In fact, even the wrong choice can have consequences. The key is to keep going. Website […]
How should companies promote themselves on social media in 2023?
Social media has become deeply ingrained in the lives of modern users. Today, an abundance of internet apps compels us to spend more time on them. It seems like 24 hours in a day isn't enough. If everyday users don't have enough time, what should companies do? In this article, we'll look at the main trends in social media promotion, including for organizations. Not every business successfully promotes […]
Why do bloggers advertise, and which businesses benefit from it?
Bloggers have long surrounded us. They're everywhere: reviews, video reviews, social media, websites, personal blogs. Advertising has become an obsession for every business. What is a blogger? A blogger is an opinion leader, an influential figure in the digital world. Bloggers work in a variety of fields. Some conduct investigative documentaries and report on them, some summarize film plots, others make video reviews about […]
What is SEO website optimization?
SEO stands for Search Engine Optimization, literally translated from English. In other words, SEO is the optimization of a website to improve its ranking in search engines. There are many search engines, but the most popular are Google and Yandex. There's also Bing, a search engine developed by Microsoft. Yandex is primarily aimed at a Russian audience, while Google […]
What is contextual advertising and what is it for?
Marketing has long migrated from offline to online. Everyone has seen an ad in a search result, whether it's Yandex or Google. Traditional online promotion has its own name, setup requirements, and placement selection—it all depends on the ad placement system and search engine. Let's start with the simplest and most accessible: what is contextual advertising? Tashkent, the capital of Uzbekistan, is […]
Why does a company need a corporate identity and brand book?
Modern companies in Tashkent, regardless of their size, have at least once considered creating or revising a brand book or guideline to align with global trends and conduct a successful rebranding—that is, changing the company's brand book, from the brand itself and corporate identity to changes to the product itself. The terms "brand book" and "guideline" are familiar to many, but sometimes their meanings can be confusing. Let's […]
What is outsourcing in simple terms, its features, and legislation?
It can be fixed-term (only for the duration of the contract for providing personnel to the client) or permanent—if the specialist is highly valuable and is expected to be permanently employed. When a client of an outstaffing company reduces staff, it does not fire the employees, but simply transfers them to other clients (other companies). For example, when concluding a contract, the duties […]
How to come up with a cool logo for your company?
A corporate logo is an essential component of a brand's identity. It announces the company to the world, imprints itself on memory, and guarantees quality. It's hard to imagine even a small company without such an element. If you're looking for specialists to create a logo for your company in Tashkent, read on to learn more about how you can do it yourself or with […]
What is ASO and how to optimize a mobile app in the App Store and Google Play
Mobile apps are essential for many companies, as they offer constant and convenient contact with consumers. However, simply developing a product isn't enough; it needs to be promoted. An effective marketing tool like ASO, or App Store Optimization, can help. We'll explain what it is and how to optimize mobile apps. What is ASO app optimization […]
How to attract a client if you are engaged in advertising
The success of any business depends entirely on its customer base. The question "How to attract customers?" is always top of mind if a business aims to increase profits by selling more goods and services. Therefore, we want to share some tips on how to attract customers. To create a unique offering and attract customers, you first need to determine who your brand is targeting. Thus, […]