PPC specialist in contextual advertising
PPC (Pay-Per-Click) Advertising Specialist: Who They Are and What They Do Contextual advertising, or PPC (Pay-Per-Click), refers to all the ads that appear when viewing videos on various websites, as well as during Google searches. The main goal is to attract as many users to the site as possible, meaning contextual advertising primarily influences traffic. Currently […]
Sales Funnel: What is it?
How to build and measure sales funnel conversion? To run a profitable business, you always need to use all available tools that actually work. These days, every potential buyer has numerous opportunities and options to buy their desired product. Unless, of course, it's something truly unique. How do you ensure your product or services find a buyer, and how […]
Managing your company's reputation
SERM is a series of measures used to manage the reputation of a brand or individual. Image management is the continuous improvement and maintenance of your brand. What exactly do you need to do to improve your online reputation? Use both negative and positive feedback to your advantage. Use positive reviews to highlight the strengths of your product/company. This will encourage people to make a purchase. […]
Top SEO Analytics Tools and Services
To create a successful advertising campaign and promote a website, a specialist cannot avoid collecting user data and visitor details. To do this, optimizers use several analytical tools. Why is traffic analysis so important? Comprehensive website analytics will help you better understand your audience and reveal where visitors most often come from (search engines, social media, clicks from other websites); […]
Top 10 Apps for Creating and Analyzing Instagram Stories
A selection of apps for creating Stories. According to SocialMediaToday research, 80 percent of digital advertisers actively use Stories. Today, we've prepared a list of apps with extensive functionality for creating original Stories, suitable for both Android and iOS. Storyart Stories Templates: The app's gallery offers over 1,000 design options. Additionally, you can […]
Telegram channel for business
Why Telegram Channels Are Good for Businesses Telegram has become a platform for advertising distribution, and entrepreneurs are finding new opportunities to promote their businesses on it. What are the uses of Telegram channels? Telegram has several significant advantages for businesses: Look for your competitors on Telegram. If they aren't there, you definitely need to be the first to create a channel. How to Promote a Telegram Channel Use Telegram bots, such as […]
Key tools for a targetologist
Your Facebook advertising account offers a variety of additional tools to help you properly plan, manage, and analyze your advertising campaigns. Read about them in this article and use them to prepare and set up targeted advertising through Facebook Ads. We've also shared services that will help you launch targeted advertising. Audience Insights: This tool provides […]
How to Create a Content Plan for Social Media: Facebook and Instagram
What is a content plan, what is its purpose, and can you do without one? Let's cover everything step by step. What is a content plan? A content plan is a pre-planned schedule for publishing content on social media. Many people might think, "Why should I create a plan? I have enough imagination to create content on the fly!" It's simple; it's not about imagination, […]