Why does a business need a Telegram channel?
Telegram has become a platform for advertising distribution, and entrepreneurs are finding new opportunities to promote their businesses on it.
What tasks should a Telegram channel be used for?
- Informing. Keep your company updated on new developments, such as product and service updates, price changes, or office moves. Telegram can complement your social media pages and even replace your email newsletter.
- Creating a personal brand. Share knowledge and life hacks from your field. Write expert materials, talk about your company's work, and so on.
- Indirect sales. On Telegram, channel subscribers typically don't ignore new messages. They're more interested in your content and your brand's products.
- Direct sales. Post photos of new products on your channel and inform about promotions and discounts.
Telegram has several significant advantages for businesses:
- Speed. Telegram is faster than regular websites or email services.
- Convenience and simplicity. Telegram has a clear interface: a beginner can figure out its settings and functions in a few minutes.
- Cross-platform. Write short messages and add images from your phone. Type longer texts from your computer.
Look for your competitors on Telegram. If they're not there, you definitely need to be the first to create a channel.
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How to promote a Telegram channel
- We are collecting subscribers. After posting a few messages, invite your friends and acquaintances to your channel. Be sure to leave a link on social media. This will generate your first dozens of readers.
- Channel catalogs. Use Telegros, Tgstat, Tlgrm and other free channels for initial promotion.
- Mutual PR. Once your Telegram account reaches 500 subscribers, start searching for channels related to your topic. Agree with their owners to post messages in each other's Telegram channels. Also, promote other channels with similar topics; they, in turn, will promote you.
- Use external links. Post links to your channel on social media and other platforms.
- Free bots.
Take advantage of Telegram bots like:
- @like — to collect likes;
- @vote — for creating polls;
- @ControllerBot — for editing texts, adding images and creating scheduled messages;
- @tgstat_bot - for collecting statistics.
Finally, a reminder: write original content, don't copy texts from the internet, and determine the frequency of publications for your Telegram channel.
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