The online store shop.camellia.ua operates in the flower delivery niche — one of the most competitive and seasonal e-commerce categories. The main goal was to expand visibility for commercial queries (“flower delivery,” “bouquets,” “roses,” “custom bouquets”), strengthen category pages, and increase the share of queries ranking in the TOP positions.

 What we did

— conducted a technical audit and resolved critical issues;

— expanded semantic coverage for bouquets, arrangements, and holiday collections;

— enhanced the categories and product pages with optimized content;

— implemented microdata and improved internal linking;

— created content for seasonal peaks (March, March 8, graduation events);

— carried out link building on local platforms;

optimized product filters and attributes.

 Results

— Visibility dynamics: growth from 1 → 57

— Traffic dynamics: growth up to 182 800 (maximum), starting value — 7 410

— Keyword dynamics: growth from 49 000 → 96 000 keywords

Thanks to systematic SEO efforts, category optimization, semantic expansion, and strengthening seasonal directions: the website's visibility increased more than 50-fold; traffic reached a maximum of 182K+; the number of keywords nearly doubled (up to 96K);

The website began consistently ranking in the TOP positions for commercial queries related to flower delivery.

shop.camellia.ua — an example of how well-executed category optimization and seasonal semantic strategy drive strong growth in a competitive e-commerce niche.