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    Project: promo.tezpul.uz

     

    Point A - Initial situation

     

    The client faced high lead costs and an unstable lead generation rate.

    Main problems:

    • the advertising traffic was broad and resulted in many non-targeted clicks;
    • there was a lack of high-quality filtering of audiences and negative keywords;
    • Analytics did not allow us to accurately track real requests and optimize campaigns for conversions.

     

    Point B - Our actions

     

    • We have developed a systematic process for promoting microcredit services:
    • We completely rebuilt the Google Ads structure for narrow and targeted segments.
    • We filtered out irrelevant traffic and compiled a large core of negative keywords.
    • We implemented correct web analytics: events, goals, conversion tracking.
    • We optimized rates based on traffic quality and user behavior.
    • Conducted A/B tests of ads and landing pages.
    • This made it possible to significantly reduce the cost of an application in one of the most competitive niches.

     

    Working period

     

    1 year

     

    • Advertising budget
    • Total budget: 2,700 $
    • Average monthly budget: about 225 $/month

     

    Results

     

    • Cost per lead: 3.3 $
    • Clicks: 11.2 thousand.
    • Views: 120 thousand.
    • Average cost per click: 0.24 $
    • Actual account expenditure: 2.69 thousand $

     

    At the current cost per lead, the client received approximately 800–820 applications during the period of cooperation.

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    <b>Service:</b><span style="font-weight: 400;"> printing and production of printed products</span><span style="font-weight: 400;"> </span><b>Tools:</b><span style="font-weight: 400;"> contextual advertising + web analytics</span> <h2><b>Point A - Initial situation</b></h2> <span style="font-weight: 400;">The client asked to increase the flow of orders for printing services. The main challenges at the start were:</span> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">irrelevant traffic, clicks did not turn into applications;</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">no segmentation by product type (business cards, catalogs, banners, packaging);</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">advertising had poor competition in the niche due to poor campaign structure;</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">There was a lack of accurate conversion analytics, which hindered optimization.</span><span style="font-weight: 400;"> </span></li> </ul> <h2><b>Point B - What we did</b></h2> <span style="font-weight: 400;">We&#039;ve built a working lead generation system:</span> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">We divided advertising campaigns into specific types of printed products.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">We rebuilt the semantic core and excluded expensive, irrelevant queries.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">We implemented web analytics and set up tracking of applications and calls.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">We optimized bids and tested various creatives to increase CTR.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">We set up a strategy to maintain a minimum CPL while maintaining a stable number of impressions.</span></li> </ul> <span style="font-weight: 400;">After optimization, the client began receiving stable leads at a competitive price.</span> <h2><b>Working period</b></h2> <b>1 year</b> <h2><b>Advertising budget</b></h2> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Total budget: 2,600 $</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Actual expenses: 2.69 thousand $</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Average monthly budget: approximately 215 $/month</span></li> </ul> <h2><b>Results</b></h2> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Cost per lead: 4 $</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Clicks: 7.49K.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Views: 39 thousand.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Average cost per click: 0.36 $</span></li> </ul> <span style="font-weight: 400;">With a CPL of 4 $, the client received approximately </span><b>650–700 applications</b><span style="font-weight: 400;"> per year.</span>

    Printing

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