Printing
Service: printing and production of printed products
Tools: contextual advertising + web analytics
Point A - Initial situation
The client asked to increase the flow of orders for printing services. The main challenges at the start were:
- irrelevant traffic, clicks did not turn into applications;
- no segmentation by product type (business cards, catalogs, banners, packaging);
- advertising had poor competition in the niche due to poor campaign structure;
- There was a lack of accurate conversion analytics, which hindered optimization.
Point B - What we did
We've built a working lead generation system:
- We divided advertising campaigns into specific types of printed products.
- We rebuilt the semantic core and excluded expensive, irrelevant queries.
- We implemented web analytics and set up tracking of applications and calls.
- We optimized bids and tested various creatives to increase CTR.
- We set up a strategy to maintain a minimum CPL while maintaining a stable number of impressions.
After optimization, the client began receiving stable leads at a competitive price.
Working period
1 year
Advertising budget
- Total budget: 2,600 $
- Actual expenses: 2.69 thousand $
- Average monthly budget: approximately 215 $/month
Results
- Cost per lead: 4 $
- Clicks: 7.49K.
- Views: 39 thousand.
- Average cost per click: 0.36 $
With a CPL of 4 $, the client received approximately 650–700 applications per year.
CHOOSE THE BEST
Every company in any business eventually needs a website. A well-designed website is not only a business card and a company's face, but also a key driver of sales.
Kelyan Media – a team of professionals who have been creating and developing custom websites for over 5 years. We believe that a website is a key tool for any business, so our goal is to help our clients achieve a high-quality and effective turnkey website.
Kelyan Media – a team of professionals who have been creating and developing custom websites for over 5 years. We believe that a website is a key tool for any business, so our goal is to help our clients achieve a high-quality and effective turnkey website.
