e-zoo.com.ua is a large online pet store that initially had almost no presence in organic search: minimal traffic, low visibility, and a narrow semantic scope. The niche is highly competitive, covering pet food, accessories, veterinary products, and popular brands with strong demand. The main goal was to drive the site’s visibility in organic search for thousands of product and brand queries and ensure scalable growth.

 What we did

— expanded the semantic coverage to tens of thousands of product and brand queries;
— optimized the categories: pet food, litter, treats, and veterinary products;
— strengthened product pages and implemented structured data;
— optimized filters for better indexing;
— conducted a technical audit and fixed errors;
— implemented internal linking between categories and products;
— launched a large-scale link-building campaign;
— improved UX, resulting in increased page depth and stronger user engagement signals.

Results
— Traffic: minimum value — 0, maximum value — over 245 500 visits, showing steady growth as product categories were expanded.
— Keywords: minimum value — 744, maximum value — over 608 000; further expansion led to ranking in the TOP 100/50 for tens of thousands of keywords.

The e-zoo.com.ua project demonstrates how comprehensive work on catalog structure, semantics, product pages, and technical optimization can transform a website from an almost nonexistent presence into a strong player. The store grew to over 600 000 keywords, 245 000 organic visits, achieved extensive coverage of brands and categories, and became one of the leaders in organic search within the pet products niche.