GLO Tobacco Heating System

GLO tobacco heating system

A large international company, glo, represented by branches in different countries, contacted us. the main task was to strengthen the presence in uzbekistan search for highly competitive commercial queries, including the extremely difficult query "electronic cigarettes," and to increase organic traffic on the glo.uz website.

At the same time, the client could not use a blog or regularly publish articles — due to strict regulations and lengthy approval processes. this complicated the promotion, as most competitors actively develop content marketing.

Despite these limitations, we ensured steady growth over the year and brought the key queries into the top.

What we did

— conducted a technical audit and fixed indexation issues;

— strengthened commercial pages (meta tags, texts, structure, microdata);

— expanded the semantics for high-frequency groups: "electronic cigarettes," "buy glo," "glo sticks";

— built a safe link profile through local uzbek platforms, reviews and catalogs, and thematic resources.

Results

Traffic

— growth from 150 to 310 visits per week

— +106% growth over 1 year.

Position Dynamics

During the promotion period, a stable growth is observed across all key commercial queries:

— the query "electronic cigarettes" moved up from distant search results pages to the upper positions of the top;

— for brand and product queries ("buy glo," "glo uzbekistan," "glo tobacco heating system") — a rise of 15–40 positions;

— the total number of keywords with noticeable traffic significantly increased, and the position structure shifted in favor of top-5 and top-10.

According to web analytics data:

— the number of clicks increased;

— the time on site improved;

— the majority of users are the target audience from uzbekistan;

— traffic became more conversion-oriented and stable.

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Kelyan Media – a team of professionals who have been creating and developing custom websites for over 5 years. We believe that a website is a key tool for any business, so our goal is to help our clients achieve a high-quality and effective turnkey website.

Jetink.uz is a digital labeling service operating in a dynamic and regulated sector, where Uzbekistan’s legislation is constantly updated and many product categories are becoming mandatory for labeling. The client approached us to increase search visibility and generate stable organic traffic during a period of significant market changes. At the start, the website received about 10 visits per week and held no significant positions on Google. What we did 1. In-depth audit and identification of priority areas We analyzed the website, legislative updates, and market demand to identify priority categories showing growth in search queries: - clothing marking - marking of household appliances - drug labeling - tobacco and alcohol products - food labeling this allowed us to develop a precise promotion strategy. 2. SEO optimization of commercial pages - improved meta tags, headings, page structure; - strengthened content for specific product groups; - reworked key blocks to meet growing demand associated with changes in the law; - improved interlinking and indexing. 3. Article Publication Despite limited content resources, we launched article publications that helped to: - explain current changes in legislation, - collect traffic based on information requests, - increase the credibility of the site as an expert source in the labeling niche. 4. Link Building We published content on local and industry-specific platforms in Uzbekistan to strengthen the domain and accelerate ranking growth. Results - traffic growth from 10 to 140 clicks per week; - +1300% growth in just 6 months; - strong dynamics of positions - key queries rose from distant pages to the TOP-10 and TOP-5; - increase in the number of traffic keywords; - The site began to consistently collect organic traffic from commercial and informational queries related to mandatory labeling. The growth was steady and stable — particularly important in a rapidly changing legal environment.

Product Labeling in Uzbekistan

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