NEXT

VEDA STOM is a dental clinic in Tashkent that approached us at the website development stage. We created the website from scratch, carried out basic technical optimization, and then began regular SEO promotion in one of the most competitive niches — dentistry.   The work was carried out over 25 months, including a major semantic expansion in the 10th month through the addition of new services, prices, FAQs, and structured content.    What we did 1. Website development + basic SEO optimization - correct structure for dental services; - fast loading, clean technical basis; - a starter set of SEO modules (meta tags, micro-markup, sitemap).   2. Comprehensive monthly promotion - writing and publishing expert articles; - implementation of FAQ blocks for extended snippets; - optimization of texts for new keywords; - regular purchase of links (commercial, crowd, link building); - replacing weak donors and improving the quality of the link mass; - implementation of micro-markup Article, FAQ, Breadcrumbs; - eliminating duplicate meta tags and 404 errors; - updating Sitemap, adding new pages to the index; - deep analysis of positions and competitors.   3. Project scaling in the 10th month. We doubled the semantic coverage by adding: - new service pages, - extended descriptions, - price blocks, - improving the structure of internal links, - additional optimization for high-frequency and mid-frequency keys.    Results Traffic - start: 0 organic transitions - after 25 months: ~140 clicks per week - growth: stable and smooth, without dips, with jerks after the expansion of semantics - (which can be seen from the dynamics graph in the image).    Positions - keywords in the TOP increased from 0 → 77; - in the first year - growth into the TOP-30 and TOP-20; - after expanding the semantics - confident movement into the TOP-10; - New keywords began to be indexed faster thanks to improved structure and content. - an active increase in requests for medium- and high-frequency keywords is visible; - significant increase in visibility; - stable growth of clicks and improvement of behavioral indicators.   Content and Structure - previously absent queries began to appear in the TOP-10; - highly competitive services ("implantation", "teeth cleaning", "orthodontics") began to occupy positions in the TOP-20 → TOP-10. Over 25 months of systematic work, we established VEDA STOM’s sustainable organic presence in one of the most competitive medical niches, multiplied service visibility, increased the number of keywords in the TOP positions to 77, grew organic visits from zero to 140+ per week, and built a solid foundation for further scaling, while continuously optimizing and strengthening the site. Google My Business, which further increased local search results and traffic, creating a solid foundation for further scaling. This project demonstrates how a consistent SEO strategy, expanded semantics, and high-quality content enable confident rankings even in complex and highly competitive topics.