Raskills is an online school that teaches cutting-edge skills (SMM, web design, website creation).

First, we created a positioning strategy, developed a promotion strategy, and automated chatbot funnels. When a potential client logs into the chatbot and clicks "start," the bot prompts them for contact information (name and phone number). If the client doesn't take any action, such as signing up for a webinar or requesting course information, they receive a notification within 12 hours inviting them to sign up for a free webinar next week. Another 24 hours after registration, a notification is sent inviting them to learn more about the school on the YouTube channel. After 48 hours, a notification is sent about discounts on tuition and an offer to purchase the course at a very competitive price.

Thus, we built automated processes for our communications strategy to ensure maximum client engagement and to avoid losing them along the way to the Customer Journey Map.

Additionally, a website was developed, and the company's social media channels were created and designed. The advertising budget was 1,500 rubles per month. We generated 70 inquiries for Raskills every day and built a sales department. The company's managers simply couldn't keep up with the volume of incoming inquiries.