Household appliance pawn shop
Niche: buyout and pledge of household appliances — texnosot.uz
Point A - what the client came with
- Decline in the number of applications from advertising.
- The Google Ads account was run without systematic optimization: query overlaps, unprocessed negative keywords, and irrelevant impressions.
- The increase in the cost per lead and part of the budget were eaten up by non-targeted clicks.
Point B - what we did
- We restructured the advertising account to reflect the pawnshop's actual services.
- We rebuilt the semantics, added negative keywords, and disabled ineffective keyword combinations.
- We set up web analytics and goals, and linked optimization to lead forms and calls.
- We regularly optimized bids and ads, tested creatives and entry points.
Working period
16 months of continuous management.
Budget
- Total advertising budget: 4,500 $
- Average monthly budget: ≈ 280 $/month.
Results
- Cost per lead: 1.75 $
- Clicks: 13.6 thousand
- Views: 45.5 thousand
- Average cost per click: 0.33 $
- Account expenditure: 4.48 thousand $
Based on the current budget and CPL, there are approximately 2.5 thousand applications over the period of work, with a click-to-lead conversion rate of approximately ~19%.
CHOOSE THE BEST
Every company in any business eventually needs a website. A well-designed website is not only a business card and a company's face, but also a key driver of sales.
Kelyan Media – a team of professionals who have been creating and developing custom websites for over 5 years. We believe that a website is a key tool for any business, so our goal is to help our clients achieve a high-quality and effective turnkey website.
Kelyan Media – a team of professionals who have been creating and developing custom websites for over 5 years. We believe that a website is a key tool for any business, so our goal is to help our clients achieve a high-quality and effective turnkey website.
