Polychemicals specializes in the import and export of polymers, chemical raw materials, and related materials, collaborating with international manufacturers and local brands. The company operates in the markets of Uzbekistan and Central Asia, providing a stable supply of raw materials for the packaging, construction, textile, and industrial industries.

The brand's core values are reliability, a wide range of products, transparent supply, and long-term partnerships. These principles formed the foundation of the website's concept.

Task

The main objective of the project was to create a modern corporate website that:

• builds trust in the company as a stable supplier of polymer raw materials;
• structures a wide range of products into a convenient and understandable catalog;
• simplifies the process of selecting materials for clients;
• encourages inquiries and requests through feedback forms;
• Strengthens the brand's presence in the digital environment of the B2B market.

It was important to make the site informative, but at the same time visually easy and convenient for regular use.

Result

During the design process, competitor analysis and B2B audience user scenarios were conducted. A sleek and functional design with an emphasis on products, features, and user-friendly navigation was chosen as the basis.

The font used for the project is SF Pro Display, which emphasizes the website's modern character and ensures high content readability. The color palette is built around calm and confident shades associated with reliability, technology, and the industrial sector.

The site is adapted for all devices and includes:

• product catalog with cards and specifications;
• information blocks about the company and partners;
• quick request and feedback forms;
• a logical structure that simplifies the user's path to the application.

The result is a user-friendly and effective website that:

• strengthens Polychemicals' image as a professional supplier;
• facilitates customer interaction with the product range;
• increases the number of targeted appeals;
• serves as a reliable digital sales and communication tool.