Write in messenger

+998 33 339 33 34

Printing

Service: printing and production of printed products
Tools: contextual advertising + web analytics

Point A - Initial situation

The client asked to increase the flow of orders for printing services. The main challenges at the start were:

  • irrelevant traffic, clicks did not turn into applications;
  • no segmentation by product type (business cards, catalogs, banners, packaging);
  • advertising had poor competition in the niche due to poor campaign structure;
  • There was a lack of accurate conversion analytics, which hindered optimization.

Point B - What we did

We've built a working lead generation system:

  • We divided advertising campaigns into specific types of printed products.
  • We rebuilt the semantic core and excluded expensive, irrelevant queries.
  • We implemented web analytics and set up tracking of applications and calls.
  • We optimized bids and tested various creatives to increase CTR.
  • We set up a strategy to maintain a minimum CPL while maintaining a stable number of impressions.

After optimization, the client began receiving stable leads at a competitive price.

Working period

1 year

Advertising budget

  • Total budget: 2,600 $
  • Actual expenses: 2.69 thousand $
  • Average monthly budget: approximately 215 $/month

Results

  • Cost per lead: 4 $
  • Clicks: 7.49K.
  • Views: 39 thousand.
  • Average cost per click: 0.36 $

With a CPL of 4 $, the client received approximately 650–700 applications per year.

Go to the website

CHOOSE THE BEST

Every company in any business eventually needs a website. A well-designed website is not only a business card and a company's face, but also a key driver of sales.

Kelyan Media – a team of professionals who have been creating and developing custom websites for over 5 years. We believe that a website is a key tool for any business, so our goal is to help our clients achieve a high-quality and effective turnkey website.

NEXT

Service: legal assistance in case of road accidents Promotion format: contextual advertising + web analytics

  Point A - Initial situation
  • The client came to us with the task of stabilizing the flow of requests. The main challenges at the start were:
  • highly competitive niche, which increased the cost per click;
  • the advertising account was overloaded with ineffective campaigns;
  • there was no correct analytics on application sources;
  • The cost per lead gradually increased, decreasing the profitability of customer acquisition.
  Point B - Work completed
  • We've built a fully managed lead generation system:
  • restructured Google Ads to address key legal road accident scenarios;
  • We collected a relevant semantic core and filtered out expensive, irrelevant queries;
  • implemented events in analytics (calls, forms, WhatsApp);
  • enabled optimization for real conversions;
  • tested various creatives, extensions and landing pages;
  • We regularly optimized bids and disabled unprofitable search links..
  • This allowed us to reduce the cost per application and maintain stable lead generation for several years.
  Working period 2.5 years     Advertising budget
  • Total budget: 10,200 $
  • Actual expenses in the office: 9.63 thousand $
  • Average monthly budget: ≈ 340 $/month
    Results
  • Cost per lead: 3.2 $
  • Clicks: 18.1 thousand.
  • Views: 150 thousand.
  • Average cost per click: 0.53 $
  • Taking into account the CPL ≈ 3.2 $, the client received approximately 3,000+ leads during the entire period of cooperation.

Automotive lawyers in case of accidents

← Back

CASE

Go →