Platinum service – comprehensive car maintenance

The website sto.dp.ua is an auto service center that started with zero visibility and no organic traffic. The niche is local but highly competitive, with many service stations, tire shops, and repair centers competing for the same commercial queries. The main goal was to bring the site into organic search for queries related to repairs, diagnostics, maintenance, and other local keywords tied to the city.

 

 What we did

— optimized service pages and added missing practice areas;

— strengthened local SEO: city targeting, structured data, and Google Business optimization;

— expanded semantic coverage for repairs, diagnostics, maintenance, and car brands;

— carried out technical optimization and improved site speed;

— established internal linking structure;

— launched link-building with high-quality local backlinks;

— improved the accuracy of meta tags and content for commercial keywords.

 

 Results

— Traffic: starting at 0, peaking at 5 530 visits.

— Keywords: starting at 20, reaching a maximum of 42 250 keywords.

— The site steadily moved from the TOP 100 to the TOP 50 and then to the TOP 20.

 

The sto.dp.ua project demonstrates that proper technical optimization, expanded semantic coverage, strengthened local SEO, and quality link building can transform an auto service website from zero visibility to over 42 000 keywords and 5 500+ visits, ensuring a steadily growing flow of clients and a strong presence in search for local commercial queries.

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Every company in any business eventually needs a website. A well-designed website is not only a business card and a company's face, but also a key driver of sales.

Kelyan Media – a team of professionals who have been creating and developing custom websites for over 5 years. We believe that a website is a key tool for any business, so our goal is to help our clients achieve a high-quality and effective turnkey website.

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e-zoo.com.ua is a large online pet store that initially had almost no presence in organic search: minimal traffic, low visibility, and a narrow semantic scope. The niche is highly competitive, covering pet food, accessories, veterinary products, and popular brands with strong demand. The main goal was to drive the site’s visibility in organic search for thousands of product and brand queries and ensure scalable growth.   <strong> What we did</strong> - Expanded semantics by tens of thousands of product and brand queries; - Optimized categories: food, fillers, treats, veterinary drugs; - Enhanced product cards and implemented structured data; - Optimized filters for better indexing; - Conducted a technical audit and bug fixes; - Implemented cross-linking between categories and products; - Initiated large-scale link building; - Improved UX, which increased page views and behavioral signals.   <strong>Results</strong> - Traffic: min: 0, max: 245,500+ clicks, steady growth as product groups were covered - Keywords: min: 744, max: 608,000+ keywords: further expansion led to entry into the TOP-100/50 for tens of thousands of keywords The e-zoo.com.ua project demonstrates how large-scale work with the catalog structure, semantics, product cards and technical optimization can transform a site from a near-zero state into a powerful player: the store grew to more than 600,000 keywords, 245,000 organic clicks, received huge coverage of brands and categories and became one of the organic leaders in the pet products niche.

E-zoo pet store

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