Children’s Development Center
Katta Tanaffus is a children’s development center in Tashkent that approached us to increase its visibility on Google, grow organic traffic, and improve rankings across its key educational programs.
The work was carried out in two stages:
1 year — comprehensive SEO promotion
an additional 6 months — targeted promotion of specific directions selected based on demand and competitiveness.
What we did
1. Comprehensive SEO optimization (main year)
— conducted a technical audit and fixed indexation issues;
— optimized the website structure for educational programs;
— revamped meta tags, headings, and course page content;
— developed a keyword strategy for all programs, from “school readiness” to “Arabic language”;
— improved internal linking and website usability;
— strengthened the backlink profile through local platforms.
Result — steady growth in impressions and traffic across the entire website.
2. Targeted SEO promotion (additional 6 months)
We focused on the most promising areas showing growth and high demand, based on website data and search trends:
— “Pochemuchka” — strong growth, with some key queries reaching the TOP-3.
— “School Readiness” — significant growth, with many queries already in the TOP-5.
— “Mental Arithmetic” — first appearances in the TOP-10, previously not even in the TOP-100.
— “English for Children” — a competitive niche, showing only initial movement; requires a longer term (another 12 months).
— “Chess” — steady growth, but keyword rankings still need to reach the TOP-10.
— “Acrobatics” — many keywords already in the TOP-5.
— “Mathematics” — excellent growth; strengthening positions will require a few more months.
— “Arabic Language” — good results, with projections to reach the TOP in 2–3 months.
— “Speech Therapy” — the most challenging niche due to clinic competition, requiring more time.
Results
Traffic — growth from 15 to 165 visits per week, a +1000% increase during the collaboration.
Increase in impressions and engagement
— steady growth in impressions across all months;
— increase in clicks:
December — 168
January — 348
February — 317
March — 309
April — 368
May — 355
June — 371
Position Dynamics
— dozens of keywords moved from the far pages to the TOP-10;
— strongest growth in the following areas: School Readiness, Mathematics, Acrobatics, and “Pochemuchka”;
— previously absent keywords appeared in the TOP-10;
— improved visibility in competitive niches: “Mental Arithmetic,” “Chess,” “Arabic Language”;
— a forecast was developed for challenging niches requiring long-term work (“English for Children,” “Speech Therapy”).
Conclusion
After one year of comprehensive work and an additional 6 months of targeted promotion, the Katta Tanaffus website achieved:
— multiplicative traffic growth (+1000%);
— increase in queries reaching the TOP-3, TOP-5, and TOP-10;
— strong establishment in the Tashkent educational centers niche;
— predictable and stable growth across all priority areas.
This case demonstrates how SEO can build a powerful organic client acquisition system for an educational center, even in a competitive environment.
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