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    BrooklynDrinks.uz is an online alcohol store with dozens of brands and categories, operating under strict restrictions:

    — 18+ topic,

    — unstable indexing in Uzbekistan,

    — restrictions on advertising and content,

    — strict requirements for page design and content presentation.

     

    This makes SEO in this niche one of the most challenging and risky. Nevertheless, within six months, we managed to bring the site into organic search from zero and achieve rapid visibility growth.

     

     What we did

    — Full optimization of the catalog and product pages.

    — Promotion by categories and brands separately.

    — Publishing articles allowed by law (without violating 18+ restrictions).

    — Technical optimization for a complex niche (considering Google restrictions).

    — Addressing indexing issues in Uzbekistan: speeding up indexing and improving site structure.

    — Increasing backlink profile through local platforms.

     

     Results

    Traffic

    — starting point: 0 organic visits

    — result: 1,190–1,220 visits per week

    — growth: +1,200% and above

    — sharp spike: in the 5th–6th month, following increased visibility and keywords reaching the TOP positions.

     

    Positions

    — The number of queries in the TOP-3 increased from 0% → ~12–15%

    — The number of queries in the TOP-10 increased from 0% → ~30–35%

    — The number of queries in the TOP-30 increased from 3–5% → ~45–50%

    — Most keywords that were in the TOP-100 or absent moved up to the TOP-30 → TOP-3 range

     

    This indicates that the site completed the full cycle of visibility growth: first it got indexed, then entered the TOP-50, and finally surged into the TOP-10 and TOP-3.

     

    In 6 months BrooklynDrinks.uz the website moved beyond zero indexation, gained 1,200+ organic visits per week, strengthened its positions across dozens of brands and categories, increased the share of TOP-3 and TOP-10 queries by more than 8–10 times, and became one of the fastest-growing alcohol stores in Uzbekistan in organic search.

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    Every company in any business eventually needs a website. A well-designed website is not only a business card and a company's face, but also a key driver of sales.

    Kelyan Media – a team of professionals who have been creating and developing custom websites for over 5 years. We believe that a website is a key tool for any business, so our goal is to help our clients achieve a high-quality and effective turnkey website.

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    <span style="font-weight: 400;">VEDA STOM is a dental clinic in Tashkent that approached us at the website development stage. We created the website from scratch, carried out basic technical optimization, and then began regular SEO promotion in one of the most competitive niches — dentistry.</span>   <span style="font-weight: 400;">The work was carried out over 25 months, including a major semantic expansion in the 10th month through the addition of new services, prices, FAQs, and structured content.</span>   <strong> What we did</strong> <strong>1. Website development + basic SEO optimization</strong> <span style="font-weight: 400;">- correct structure for dental services;</span> <span style="font-weight: 400;">- fast loading, clean technical basis;</span> <span style="font-weight: 400;">- a starter set of SEO modules (meta tags, micro-markup, sitemap).</span>   <strong>2. Comprehensive monthly promotion</strong> <span style="font-weight: 400;">- writing and publishing expert articles;</span> <span style="font-weight: 400;">- implementation of FAQ blocks for extended snippets;</span> <span style="font-weight: 400;">- optimization of texts for new keywords;</span> <span style="font-weight: 400;">- regular purchase of links (commercial, crowd, link building);</span> <span style="font-weight: 400;">- replacing weak donors and improving the quality of the link mass;</span> <span style="font-weight: 400;">- implementation of micro-markup Article, FAQ, Breadcrumbs;</span> <span style="font-weight: 400;">- eliminating duplicate meta tags and 404 errors;</span> <span style="font-weight: 400;">- updating Sitemap, adding new pages to the index;</span> <span style="font-weight: 400;">- deep analysis of positions and competitors.</span>   <strong>3. Project scaling in the 10th month. We doubled the semantic coverage by adding:</strong> <span style="font-weight: 400;">- new service pages,</span> <span style="font-weight: 400;">- extended descriptions,</span> <span style="font-weight: 400;">- price blocks,</span> <span style="font-weight: 400;">- improving the structure of internal links,</span> <span style="font-weight: 400;">- additional optimization for high-frequency and mid-frequency keys.</span><span style="font-weight: 400;"> </span>   <strong> Results</strong> <strong>Traffic</strong> <span style="font-weight: 400;">- start: 0 organic transitions</span> <span style="font-weight: 400;">- after 25 months: ~140 clicks per week</span> <span style="font-weight: 400;">- growth: stable and smooth, without dips, with jerks after the expansion of semantics</span> <span style="font-weight: 400;">- (which can be seen from the dynamics graph in the image).</span>   <strong> Positions</strong> <span style="font-weight: 400;">- keywords in the TOP increased from 0 → 77;</span> <span style="font-weight: 400;">- in the first year - growth into the TOP-30 and TOP-20;</span> <span style="font-weight: 400;">- after expanding the semantics - confident movement into the TOP-10;</span> <span style="font-weight: 400;">- New keywords began to be indexed faster thanks to improved structure and content.</span> <span style="font-weight: 400;">- an active increase in requests for medium- and high-frequency keywords is visible;</span> <span style="font-weight: 400;">- significant increase in visibility;</span> <span style="font-weight: 400;">- stable growth of clicks and improvement of behavioral indicators.</span>   <strong>Content and Structure</strong> <span style="font-weight: 400;">- previously absent queries began to appear in the TOP-10;</span> <span style="font-weight: 400;">- highly competitive services (&quot;implantation&quot;, &quot;teeth cleaning&quot;, &quot;orthodontics&quot;) began to occupy positions in the TOP-20 → TOP-10.</span> <span style="font-weight: 400;"> </span><span style="font-weight: 400;">Over 25 months of systematic work, we established VEDA STOM’s sustainable organic presence in one of the most competitive medical niches, multiplied service visibility, increased the number of keywords in the TOP positions to 77, grew organic visits from zero to 140+ per week, and built a solid foundation for further scaling, while continuously optimizing and strengthening the site. </span><b>Google My Business</b><span style="font-weight: 400;">, which further increased local search results and traffic, creating a solid foundation for further scaling. This project demonstrates how a consistent SEO strategy, expanded semantics, and high-quality content enable confident rankings even in complex and highly competitive topics.</span>

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