Product Labeling in Uzbekistan

Jetink.uz is a digital labeling service operating in a dynamic and regulated sector, where Uzbekistan’s legislation is constantly updated and many product categories are becoming mandatory for labeling. The client approached us to increase search visibility and generate stable organic traffic during a period of significant market changes.

 

At the start, the website received about 10 visits per week and held no significant positions on Google.

 

 What we did

 

1. In-depth audit and identification of priority areas

We analyzed the website, legislative updates, and market demand to identify priority categories showing growth in search queries:

— clothing labeling

— home appliances labeling

— pharmaceutical labeling

— tobacco and alcohol products

— food product labeling

 

this allowed us to develop a precise promotion strategy.

 

2. SEO optimization of commercial pages

— improved meta tags, headings, and page structure;
enhanced content for specific product groups;
revamped key sections to address growing demand related to legislative changes;
improved internal linking and indexation.

 

3. Article Publication

Despite limited content resources, we launched article publications that helped to:

— explain current legislative changes,

— capture traffic from informational queries,

— to increase the website’s credibility as an expert source in the field of product labeling.

 

4. Link Building

We published content on local and industry-specific platforms in Uzbekistan to strengthen the domain and accelerate ranking growth.

 

 Results

— an increase in traffic from 10 to 140 visits per week;

— a 1 300% increase in just 6 months;

— strong ranking growth — key queries moved from the outer pages to the TOP-10 and TOP-5 positions;

— increasing the number of traffic-generating keywords;

— the website started consistently collecting organic traffic for commercial and informational queries related to mandatory labeling.

 

The growth was steady and stable — particularly important in a rapidly changing legal environment.

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<span style="font-weight: 400;">Katta Tanaffus is a children’s development center in Tashkent that approached us to increase its visibility on Google, grow organic traffic, and improve rankings across its key educational programs.</span>   <strong>The work was carried out in two stages:</strong> <span style="font-weight: 400;">1 year — comprehensive SEO promotion</span> <span style="font-weight: 400;">an additional 6 months — targeted promotion of specific directions selected based on demand and competitiveness.</span>   <strong> What we did</strong> <strong>1. Comprehensive SEO optimization (main year)</strong> <span style="font-weight: 400;">- conducted a technical audit and corrected indexing errors;</span> <span style="font-weight: 400;">- optimized the website structure for educational areas;</span> <span style="font-weight: 400;">- reworked meta tags, headings and content of course pages;</span> <span style="font-weight: 400;">- created semantics for all areas: from “preparation for school” to “Arabic language”;</span> <span style="font-weight: 400;">- improved internal linking and usability;</span> <span style="font-weight: 400;">- Strengthened the link profile through local platforms.</span>   <span style="font-weight: 400;">Result — steady growth in impressions and traffic across the entire website.</span>   <strong>2. Targeted SEO promotion (additional 6 months)</strong> <span style="font-weight: 400;">We focused on the most promising areas showing growth and high demand, based on website data and search trends:</span> <span style="font-weight: 400;">- Pochemuchka has seen good growth, with some keywords reaching the top 3.</span> <span style="font-weight: 400;">- School preparation has seen significant growth, with many queries already in the top 5.</span> <span style="font-weight: 400;">- Mental arithmetic - first appearance in the TOP-10, previously it was not even in the TOP-100.</span> <span style="font-weight: 400;">- English for children is a competitive niche, only the initial steps are visible, a long period of time is needed (another 12 months).</span> <span style="font-weight: 400;">- Chess is growing steadily, but we need to bring the queries up to the top 10.</span> <span style="font-weight: 400;">- Acrobatics - many keys are already in the TOP-5.</span> <span style="font-weight: 400;">- Mathematics is a great growth area, but it will take a few more months to strengthen its position.</span> <span style="font-weight: 400;">- Arabic language – good results, forecast to improve to the TOP in 2-3 months.</span> <span style="font-weight: 400;">- Speech therapist is the most difficult niche due to competition between clinics; it requires more time.</span>   <strong> Results</strong> <span style="font-weight: 400;">Traffic — growth from 15 to 165 visits per week, a +1000% increase during the collaboration.</span>   <strong>Increase in impressions and engagement</strong> <span style="font-weight: 400;">- stable growth in impressions across all months;</span> <span style="font-weight: 400;">- increase in transitions:</span>   <span style="font-weight: 400;">December — 168</span>   <span style="font-weight: 400;">January — 348</span>   <span style="font-weight: 400;">February — 317</span>   <span style="font-weight: 400;">March — 309</span>   <span style="font-weight: 400;">April — 368</span>   <span style="font-weight: 400;">May — 355</span>   <span style="font-weight: 400;">June — 371</span>   <strong>Position Dynamics</strong> <span style="font-weight: 400;">- dozens of key queries rose from distant pages to the TOP-10;</span> <span style="font-weight: 400;">- the strongest growth in the following areas: preparation for school, mathematics, acrobatics, “Why”;</span> <span style="font-weight: 400;">- appearance of previously absent keys in the TOP-10;</span> <span style="font-weight: 400;">- improving visibility in competitive niches: “mental arithmetic”, “chess”, “Arabic language”;</span> <span style="font-weight: 400;">- a forecast has been formed for complex niches where long-term work is required (English, speech therapist).</span>   <strong> Conclusion</strong> <span style="font-weight: 400;">After one year of comprehensive work and an additional 6 months of targeted promotion, the Katta Tanaffus website achieved:</span> <span style="font-weight: 400;">- multiple increase in traffic (+1000%);</span> <span style="font-weight: 400;">- increase in queries to TOP-3, TOP-5 and TOP-10;</span> <span style="font-weight: 400;">- confident consolidation in the niche of educational centers in Tashkent;</span> <span style="font-weight: 400;">- predictable and stable dynamics in all priority areas.</span>   <span style="font-weight: 400;">This case demonstrates how SEO can build a powerful organic client acquisition system for an educational center, even in a competitive environment.</span>

Children’s Development Center

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